Cipher
DECEMBER 1, 2021
If you’re in the process of evaluating different Market and Competitive Intelligence (M/CI) platforms, two of the most important variables to consider are what your implementation and rollout processes will involve. CI platforms are complex, and without the right guidance, you risk delaying the benefits of your new software and possibly the reputation of your CI team.
Smart Data Collective
DECEMBER 3, 2021
Are you looking to get a job in big data? That could be a wise career move. The Bureau of Labor Statistics reports that there were over 31,000 people working in this field back in 2018. The median annual wage is $118,370. However, it is not easy to get a career in big data. You need to know a lot about machine learning to land a job. You will need to make sure that you can answer machine learning interview questions before you can get a job offer.
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mention
DECEMBER 1, 2021
Remote work has thrown up a lot of new challenges for teams. Before, office life was dominated by connecting in person and being physically present. This enabled work to get done and allowed an easy pathway to socialize. A coffee chat here, team lunch there, after-work drinks, and a host of activities can be efficiently planned as most people share a common factor – the office.
Zoominfo
NOVEMBER 30, 2021
Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cipher
NOVEMBER 29, 2021
If you’re setting out to build your own Competitive Intelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success.
Smart Data Collective
NOVEMBER 29, 2021
Last year, we talked about the growing importance of big data in the entertainment industry. Marvel is one of the many companies using big data to optimize its business model. As we all know, Marvel is one of the most influential comic books in the world created by Stan Lee. Only a mind like his could create an out-of-this-world creation that would last forever.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
NOVEMBER 29, 2021
Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements.
Wink Intel
DECEMBER 2, 2021
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . WINK, INC. NAMES NEW PRESIDENT. Victoria Grossman takes the helm at Wink, Inc. . Des Moines, Iowa. December 2, 2021 – Wink, Inc., the competitive intelligence firm specialized in providing life insurance and annuity product data to the industry, today announced Victoria L. Grossman has been named the President of Wink, Inc. effective immediately.
Smart Data Collective
NOVEMBER 29, 2021
Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models. However, there are some other benefits of using data analytics that don’t get quite as much attention.
ArchIntel
NOVEMBER 30, 2021
ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12. 4% CAGR during the forecast period.” — ReportLinker. Companies all over the world have been adopting automation to help streamline their operations and improve efficiency. While the practice has been tagged as a means to replace employees, proper automation implementation should promote human-centric solutions.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
NOVEMBER 30, 2021
Chris Hays is the COO and president at ZoomInfo, but because he isn’t the stereotypical salesperson, it took him a while to hit his stride. As an introvert, he struggled with the expectation that salespeople are outgoing and gregarious. But as the sales process became more of a science, he was able find a groove. In this week’s episode, Chris talks about how sales has changed over time, and a deal that got way more personal than he thought it would.
Netbasequid
DECEMBER 1, 2021
There are 4.55 billion social media users worldwide, and a sizable chunk of them could be your potential consumers. Tracking their movements, their loves and hates can be difficult to do, but social media trackers make it simple to design relevant messaging and more. Here, we’re exploring the top 15 social media tracker tools for 2022. It’s an important topic.
Smart Data Collective
NOVEMBER 29, 2021
AI is revolutionizing the banking and financial sector. Read this article to get to know why banks need to introduce AI-based solutions in their workflows—the faster the better. Banking is one of those industries that can earn or save billions of dollars thanks to AI. Institutions that introduce AI-powered solutions earlier than their rivals gain a significant competitive edge.
ArchIntel
NOVEMBER 30, 2021
ArchIntel™ -. In an article for investigative journalism website Bellingcat, investigator Giancarlo Fiorella offered recommendations on how aspiring open-source researchers can develop their skills and eventually assist in important research work. To start, Fiorella suggested taking stock of one’s skills and interests. He explained that having a list of topics of interest will help a person figure out what kind of research work to pursue.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
NOVEMBER 30, 2021
Scenario A competitor’s customers can be a great source of new business—if you can get plugged into the right signals. Companies that churn from your competitors are already educated on your value proposition and understand its potential. This makes them well-positioned to find a better solution—you. You can use technographic data to monitor and alert you when a target company in your total addressable market (TAM) drops a technology from their stack.
Netbasequid
NOVEMBER 29, 2021
Social media intelligence is very different from other marketing intelligence. It’s real-time, raw nature makes it exceptionally valuable to brands in every category – and we’re about to show you why, with some examples of it in action! Here are some stats to keep top of mind that lend to the importance of capturing accurate social media intelligence: In 2021, there were 66 billion people using social media, an increase of 13.13% year-over-year from 3.69 billion in 2020. 78% of
Smart Data Collective
NOVEMBER 29, 2021
We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. One of the most important benefits of data analytics has been in implementing email marketing strategies. New advances in AI and analytics have made it possible to automate many email marketing strategies that used to be very difficult and time-intensive to ex
ArchIntel
NOVEMBER 30, 2021
ArchIntel™ -. Florida-based intelligence company Ceridian is hiring a competitive intelligence marketing senior manager. The job is available as a remote work setup and the company will accept applicants who are living in the U.S. or Canada. According to a LinkedIn post, applicants must be familiar with the trends in the future of human resources, including artificial intelligence and big data analytics , and must be able to find new approaches to solve problems.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
NOVEMBER 30, 2021
Scenario Your current customers make a good conduit to new ones. When one of your customers closes a deal, go and prospect their competition for it. Because they’ll have a similar profile to your customer, you know that these competitors should be a good fit for your solution. Target them with an automated email campaign that references the missed deal.
Netbasequid
DECEMBER 3, 2021
Furthering our ongoing effort to make the world make sense for our customers, we are thrilled announce our acquisition of the complementary and innovative social analytics provider, Rival IQ ! This is the culmination of an amazing year at NetBase Quid. Earlier this year, we were selected to join the Twitter Official Partner Program , and we were the first vendor to receive Reddit Data Program certification.
Smart Data Collective
NOVEMBER 29, 2021
Many disasters can create a lot of problems for businesses. One of the biggest concerns is that they can lead to data loss. If you are worried about a disaster impacting your business, then you have to be ready to restore your data as quickly as possible. This requires you to have the right disaster recovery tools on hand. You can hardly find a computer user who has never faced the issue of data loss.
ArchIntel
NOVEMBER 30, 2021
ArchIntel™ -. Macy’s is in search of a full-time competitive intelligence specialist to work on-site in New York City. According to a job announcement on LinkedIn, the selected candidate will play a key role in identifying marketplace and product category opportunities for the department store company. One of the CI specialist’s main responsibilities is to develop business-relevant reports by compiling aggregate data, with the goal of providing the company’s leaders with a better understanding o
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
NOVEMBER 29, 2021
Scenario Examining technologies used, added, and dropped at a company can provide a wealth of important data to rank and determine potential prospects. For example, using ZoomInfo’s platform, you can filter by “technologies used” to classify companies as high, medium, or low in tech stack sophistication and identify whether their tech stack can integrate with yours. “Technologies added” can help identify changes in the fit level of a technology profile.
Dataversity
DECEMBER 3, 2021
As edge cloud computing, AI/ML, and IoT revolutionize computing, many enterprises are considering pulling back on data center operations in favor of cloud-based solutions. The reasons to consider alternatives to on-prem data centers are valid: They can be expensive to operate, and it’s increasingly difficult to recruit and retain staff with the right skills.
Netbasequid
DECEMBER 2, 2021
As consumers slowly make their way back to events and around large numbers of people, theaters are throwing open their doors in hopes of a comeback – and they may have a solid assist from an unlikely source: MoviePass. The once bankrupt business envisions consumers returning to theaters in 2022, and they have good intel to support a potential comeback.
ArchIntel
DECEMBER 1, 2021
ArchIntel™ -. Businesses cannot survive without an objective or direction, nor can they remain viable without long-term goals , a recent article on Contify’s website said. Author Malay Mehrotra emphasized that any organization that wants to thrive will need planning and strategy. The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global tren
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
DECEMBER 2, 2021
The employment landscape has changed dramatically throughout the pandemic, and even before then, as technology and social media have revolutionized communication between businesses and prospective talent. There’s more desire to chase after the career they’ve been dreaming of, or find an employer who will truly value them. While many people are looking for work right now, it’s not always easy to find the perfect candidate for every job.
Dataversity
DECEMBER 3, 2021
As 2021 begins to draw to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and an acceleration of digital channels. Three big shifts came this year, namely in the realms of consumer data privacy, the use of third-party cookies vs. first-party data, and the regulations and expectations […]. The post What to Expect in 2022: Data Privacy, Data Quality, and More appeared first on DATAVERSITY.
Domo
DECEMBER 2, 2021
Decision intelligence (DI) is reshaping the way modern organizations act on data insights. When your organization has implemented DI, you’ll be able to operationalize investments in business intelligence (BI) and/or artificial intelligence (AI), make more informed business decisions, and know which types of business decisions are likely to make the best impact.
ArchIntel
DECEMBER 1, 2021
ArchIntel™ -. Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. Competitive intelligence helps both large corporations and small- and medium-sized businesses to grow and gain an advantage over others in the same playing field.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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