Sat.Jun 25, 2022 - Fri.Jul 01, 2022

Podcast Episode: Creating a Win/Loss Program That’s Repeatable & Actionable


June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

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How to Calculate ROI for SEO


Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic.


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8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns.

Data Observability and Its Impact on the Data Operations Lifecycle


The quality of the data you use in daily operations plays a significant role in how well you will generate valuable insights for your enterprise. You want to rely on data integrity to ensure you avoid simple mistakes because of poor sourcing or data that may not be correctly organized and verified.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

Your Seat at the Table Awaits: Introducing the Architect Course


A lot of smart, creative people have taken the lead on competitive intelligence and found themselves trapped in a vicious cycle: Competitive Intelligence Strategy

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7 Ways to Drive Retail Growth as Inflation Peaks in the US


The ongoing Russia-Ukrain war, supply chain issues, surging demand, rising production costs, and the disruption caused by COVID-19 have all contributed to the inflation that has hit the US market. The post 7 Ways to Drive Retail Growth as Inflation Peaks in the US appeared first on Blog.

Ways Businesses Can Boost Logistics Performance with Analytics

Smart Data Collective

Smart companies realize that analytics technology needs to be at the core of their business models. One of the most important ways that analytics can help companies thrive is by improving their logistics. Analytics Technology Helps Companies Bolster their Logistics Strategies.

Training a Machine Learning Model to Build a Predictive Web Application in Three Easy Steps


Do you remember when we took you through the nine circles of hell with parameter optimization and a cup of tea?

Exploring new horizons with #BIALL2022: How are law librarians leading the way?


Why should you attend BIALL 2022 in July? Leading innovation and facilitating knowledge sharing has always played a massive part in our library and information roles. What are the current issues? What can we learn from our previous endeavours?

What is Account-Based Selling and How to Do It Right


It’s only reasonable for B2B businesses to prioritize their customers. More valuable customers are definitely considered top priority and hence receive top resources and talents. Less valuable customers are still precious but are naturally considered lower priority.

Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 times greater brand awareness than those that don’t. Big data is even more important for companies that depend on social media marketing.

Lights Out and Away We Go! Big Money in Formula One


Reading Time: 3 minutes. As the popularity of Formula One continues to grow, many fans are curious about the dollars connected to this global sport. The answers may surprise you. What Is the Value of Formula One? Formula 1 was acquired by Liberty Media in 2016 for $4.4 billion.

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Maximizing Pride Month Impact with a Single Source of Truth


In this article, we are interviewing NetBase Quid’s COO, Seujan Bertram, to explore effective brand strategies and potential missteps that some brands make during Pride Month, along with tips for making data-driven decisions moving forward.

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How to Turn Strangers Into Customers: Jason Bay


Sales Leader Jason Bay, Chief Prospecting Officer at Blissful Prospecting started his sales career selling house painting services - and that is where he realized his passion for sales and customer-centric selling. Jason Bay first started in the sales industry while at college.

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3 Smart Technologies Boosting Energy Efficiency Worldwide

Smart Data Collective

The growth of smart technology is one of the most beneficial trends brought on by advances in AI. It is projected that there will be over 77 million smart homes in the United States by 2025. Smart technology is also being used by businesses and government institutions around the world.

Why Do You Need To Visualize Your Accounting Reports?

Datapine Blog

Table of Contents. 1) What Are Accounting Reports? 2) Why Do You Need Accounting Reports? 3) Types Of Accounting Reports. 4) Accounting Reports Examples. 5) The Role Of Visuals In Accountant Reports. On the basis of every company’s competent management, we can find accounting reports.

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How Market Research Helps Brands Create Better YouTube Shorts


Consumers’ online consumption habits increasingly trend toward video, with YouTube holding the top spot as the largest global hub. And market research is helping brands create better YouTube Shorts to reach them!

SEO Tips to Use in the Small Business Boom of 2022


Small businesses are booming It might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days.

10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

Top 8 Zero Trust Network Access Products for Small Businesses

IT Business Edge

Many employees and contractors work offsite in home networks, coffee shops, hotels, and other untrusted networks. Meanwhile, many cloud applications and data repositories have also migrated outside of the centralized control of an organization’s IT environment.

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Top Corporate Strategy and Development Tools for 2022


Corporate strategy and development efforts steady a company’s aim to hit a variety of targets, and to inform on potential mergers and acquisitions. Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more.


On-Page SEO Checklist: Successfully Optimize Your Website


Achieving a high search engine rank is a top priority for website owners and digital marketers. It boosts organic website traffic at a steady pace, and it increases brand awareness and credibility. All of that helps to generate leads for your business and convert them into paying customers.

4 IT Management Best Practices Data-Driven Businesses Must Practice

Smart Data Collective

Data-driven businesses are far more successful than companies that don’t utilize data to their advantage. Unfortunately, they often find that managing their data effectively can be a challenge. Companies that rely on big data need a reliable IT department.

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10 Things Inbound Marketers Need in a Video Platform

Weidert Group

The right video can really hit home and send a powerful, informative message to your audience. Whether you create explainer videos or even do some live streaming, you can pull in quite an audience with the right video marketing strategy.

What is Competitor Analysis in Marketing?


On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market.

Comprehensive Keyword Planning Guide in 2022


Table of Contents: Show Hide. What is Keyword Planning? Why is Keyword Planning Important? Process of Keyword Planning. Building Keyword Pool. List out all Relevant Keywords. Add Keywords from Search Engines itself. Add Competitor Keywords in the Pool. Question Keywords from People Also Ask.

Fintech App Development Discover the Benefits of Using AI

Smart Data Collective

The rapid pace of digitization has caused fintech markets to boom around the world. The market for Fintech was over $112 billion last year, but is projected to be worth over $333 billion by 2028.

YouTube vs. Vimeo vs. Wistia: What's Best for Video Content Marketing?

Weidert Group

Sometimes when you’re trying to send a message to your audience, a video provides more impact. When you think about online video, you may immediately go to YouTube — but they’re not the only players in this ballpark. While they may be lesser known, Wistia and Vimeo have their own valuable platforms.

How Data Reliability Engineering Can Solve Today’s Data Challenges


A 20-year-old article from MIT Technology Review tells us that good software “is usable, reliable, defect-free, cost-effective, and maintainable. And software now is none of those things.” Today, most businesses would beg to differ.