March, 2020

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5 Ingenious Ways To Use Big Data For Customer Engagement

Smart Data Collective

Big data is changing the direction of our economy in unprecedented ways. Every business should look for ways to monetize big data and use it to optimize your business model. The number of companies using big data is growing at an accelerated rate. One poll found that 53% of businesses were using big data analytics in 2017. This figure has presumably risen in the years since.

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5 Ways to Generate Leads after Coronavirus Canceled Your Event

Zoominfo

In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head. No matter what industry you work in, you’ve likely been a part of these changes. Maybe your entire office […].

Business 225
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Some Tips On Interactive Virtual Presentations

Timoelliott

I’m an Innovation Evangelist for SAP. I typically spend this time of year on the road at conferences, but like many others I suddenly find myself spending more time in the virtual world! After some requests from others, please find below a write-up of how I do interactive presentations (in Zoom, Skype, etc.) in front of PowerPoint slides. First, a couple of examples (I got better at using the green screen tool after I did the second video — far less “halo” artifacts now).

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What Readers Want During COVID-19: Content Ideas for Every Niche

Moz

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this.

Travel 95
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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COVID-19 company news tracking

Owler

Owler is committed to helping our customers navigate changes to their professional and personal lives during the COVID-19 pandemic. To that end, we launched two new features to help you monitor how the COVID-19 coronavirus is affecting the companies that matter to you. NEW COVID-19 news page Today we launched a dedicated page which displays all published news content about the COVID-19 coronavirus as it relates to specific businesses in Owler’s database of over 13 million public and private comp

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Getting Started With Strategic & Operational Reports

Datapine Blog

In our information-rich age, a business can accelerate its success by harnessing its organizational data in a way that is both efficient and value-driven. To squeeze every last drop of value from your data, both in an operational and strategic sense, it’s important to leverage the right online reporting tool. When it comes to reporting, the daily running of your business, the plans and methods you formulate to improve the organization will steer your long-term success.

KPI 67

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AI in HR: How Machine Learning is Changing Human Resources

Zoominfo

Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie. But today, AI is being used throughout every facet of the companies we buy from, sell to, and work for. That includes the field of human resources — and it doesn’t look like AI is going anywhere any time soon. […].

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Highlighting Below Avg Sales per Hierarchy Level with SWITCH() and ISINSCOPE() DAX Functions in Power BI

BI Insight

I was working on a project a wee bit ago that the customer had conditional formatting requirement on a Column Chart.They wanted to format the columns in the chart conditionally based on the average value based on the level of hierarchy you are at.Here is the scenario, I have a Calendar hierarchy as below: Calendar … Continue reading Highlighting Below Avg Sales per Hierarchy Level with SWITCH() and ISINSCOPE() DAX Functions in Power BI.

Sales 66
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You Can Now Take Moz Academy Courses for Free

Moz

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

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A Quick Guide To Getting The Most Out Of Your Webcam

Timo Elliot

I’ve seen lots of you on your webcams recently. So I know you need this! I previously wrote a post about how to get a really professional look when using video conferencing , but here are some quick steps to get a better image out of even the most basic webcam built into your computer, without any extra equipment, in just a few minutes. A typical webcam view.

IT 63
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Power Of Real Time Analytics & Business Intelligence Explained

Datapine Blog

As digital transformation evolves, and more businesses begin to harness the power of digital technologies, the rate at which we are creating data is rising by the second. But, while data offers us invaluable insight in more ways than one, with so much to analyze and such little time, it’s becoming increasingly difficult to understand which metrics offer real value.

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Reasons For Transitioning To Cloud Computing In 2020

Smart Data Collective

Cloud computing has now become a common term that all of us have heard of. However, unfortunately, many of us still don’t understand the complete potential of cloud computing. It is high time for all us to understand how it can make our lives easier. Instead of storing data on a computer or hard drive , cloud computing stores programs and data over the internet.

Travel 266
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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to […].

Sales 189
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Quick Tips: How to Copy Visual Formatting to Multiple Other Visuals in One Go Using Format Painter Tool in Power BI

BI Insight

When you create a report it’s highly likely that you’d like to copy other visuals’ formats from an already formatted visual using “Format Painter” tool in Power BI. Perhaps you already used this awesome tool available in Power BI Desktop. As you see in the tooltip shown while hovering over the “Format Painter” tool you … Continue reading Quick Tips: How to Copy Visual Formatting to Multiple Other Visuals in One Go Using Format Painter Tool in Power

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Operating During COVID-19: Helpful Tips for Local Businesses

Moz

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

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Contify Offers Free Access to its Intelligence Platform and Newsletter Reports to Help Professionals Track Coronavirus’s Impact on Industries

Contify

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Contify has configured an instance of its intelligence platform to track both local and global developments of strategic importance to various industry segments. .

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Ep. 302 – Michele Ronsen on how the key to Asking Better Questions is Tied to Developing Better Listening Skills and What you can do About it

Happy Market

My guest today is Michele Ronsen, principal and founder of Curiosity Tank. Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward. Prior to founding Curiosity Tank, Michele worked for top design firms and gained experience working in Fortune 500s, academia, and start-ups.

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How Big Data Has Revolutionized the Gaming Industry

Smart Data Collective

Big data is driving a number of changes in our lives. Forbes recently wrote an article about the impact of big data on the food and hospitality industry. However, other sectors are changing as well. Big data phenomenon has revolutionized almost every aspect of an average citizen’s life. Information about our online activity has been accumulating for years, and now is actively used to know more about us.

Gaming 258
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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In Light of Coronavirus, Most U.S. Companies Lack Work-From-Home Technology

Zoominfo

Wash your hands frequently. Call the doctor if you have flu-like symptoms. Be prepared to work from home. These phrases have been repeated ad nauseam as the U.S. reacts to the coronavirus outbreak. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into […].

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Quick Tips: How to Sort Matrix by Column in Descending Order

BI Insight

Today Microsoft released Power BI Desktop March 2020 which I was hoping that it includes a simple feature on Matrix visual to be able to sort the Martix by column in descending order, but, it doesn’t. So, in this post I quickly show you how to sort Matrix by column in descending order. Here is … Continue reading Quick Tips: How to Sort Matrix by Column in Descending Order.

Matrix 63
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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

Moz

Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election.

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How ESPN Uses Data to Score with Sports Fans

Domo

In an era when TV watchers have more options than ever, programmers that can tap into viewer sentiment have a distinct advantage. That’s a realization that Doug Kramon came to a while ago, when it became clear to ESPN ’s senior director of fan support and customer care that live game attendance was on the decline and more people were choosing to take in the action from the comfort of their couches.

Sports 52
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Forecast and Plan with Confidence (and Predictive Analytics)!

Elegant BI

Predictive Analytics for Business Users = Assisted Predictive Modeling! Are you tired of using guesswork and opinions to make business decisions? These types of decision-making can be particularly dangerous to your business when they are applied to predicting and forecasting. If you are to be successful in business, you must be able to look into the future and plan for customer demand, new suppliers, inventory needs, financial investment, training and resource requirements, business locations, c

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Unlocking the Power of Better Data Science Workflows

Smart Data Collective

It doesn’t matter what the project or desired outcome is, better data science workflows produce superior results. But if you’re still working with outdated methods, you need to look for ways to fully optimize your approach as you move forward. 5 Tips for Better Data Science Workflows. Data science is a complex field that requires experience, skill, patience, and systematic decision-making in order to be successful.

Knowledge 252
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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: new customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to […].

Sales 145
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Highlighting Below Avg Sales per Hierarchy Level with SWITCH() and ISINSCOPE() DAX Functions in Power BI

BI Insight

I was working on a project a wee bit ago that the customer had conditional formatting requirement on a Column Chart.They wanted to format the columns in the chart conditionally based on the average value based on the level of hierarchy you are at.Here is the scenario, I have a Calendar hierarchy as below: Calendar … Continue reading Highlighting Below Avg Sales per Hierarchy Level with SWITCH() and ISINSCOPE() DAX Functions in Power BI.

Sales 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Beginner’s Guide to Ranking in Google Maps

Moz

Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”.

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Contify Offers Free Access to its Intelligence Platform and Newsletter Reports to Help Professionals Track Coronavirus’s Impact on Industries

Contify

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Contify has configured an instance of its intelligence platform to track both local and global developments of strategic importance to various industry segments. .

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Easy, Mobile, Out-of-the-Box BI Tools!

Elegant BI

Design Once, Use Anywhere for Out-of-the-Box Mobile BI on All Devices! So, you want to use a business intelligence solution but you don’t want to have to customize, spend a lot of money and end up with a solution that is restrictive and does not meet your needs? I don’t blame you. You want to avoid the frustration and get a Mobile Business Intelligence Solution that does not dictate the device, the screen size or the setting in which you access your critical business intelligence data.

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Understanding The Nature Of Proxy Servers In The Big Data Age

Smart Data Collective

Big data has opened up a can of worms when it comes to online privacy. A poll cited by Broadband Now shows that 95% of Americans are concerned about their online privacy, but only 50% are taking action to safeguard it. This has opened up discussions about the benefits of online proxies. Concerns about online privacy have peaked this week. A bipartisan bill by Senators Dianne Feinstein and Linsey Graham would require online platforms to make messages unencrypted.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.