Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
Cipher
FEBRUARY 17, 2021
In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging. No serious marketing team would dream of working without access to Big Data.
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Zoominfo
FEBRUARY 17, 2021
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.
mention
FEBRUARY 17, 2021
Although many businesses utilize different approaches to conversion optimization, the impact of COVID-19 has compounded the struggle of marketers as they attempt to cater to consumers on a psychological level in order to facilitate sales. Though categorizing consumers on a broad level can be a time and money-saving tool for a larger scale of conversions, the approach could leave some businesses exposed following the significant impact that the pandemic has had on consumer mindsets. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
FEBRUARY 17, 2021
Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. .
Octopus
FEBRUARY 17, 2021
How to understand competitors by isolating the need to knows This article provides a pointers to how to understand competitors by isolating the need to knows. Knowing. The post How to understand competitors by isolating the need to knows appeared first on Octopus Competitive Intelligence.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
FEBRUARY 17, 2021
ArchIntel™ -. “Big Data could attain a market size of $77 billion by 2023.” — Techjury. A new annual survey from Reveal, the embedded analytics platform from software maker Infragistics , indicated an increase in the adoption of business intelligence and data analytics across the software industry. The survey, titled “ Trends in Software Development and Analytics 2021 ,” factored in responses from 124 software developers and information technology leaders over a two-month perio
Zoominfo
FEBRUARY 17, 2021
Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel.
BI Insight
FEBRUARY 17, 2021
I previously wrote a blog post explaining how to rename all columns in a table in one go with Power Query. One of my visitors raised a question in the comments about the possibility to rename all columns from all tables in one go. Interestingly enough, one of my customers had a similar requirement. So … Continue reading Quick Tips: Renaming All Tables’ Columns in One Go in Power Query.
ArchIntel
FEBRUARY 17, 2021
ArchIntel™ -. The U.S. construction industry makes up some 4.1 percent of the country’s gross domestic product. The industry generated $2 trillion in revenues in 2019. The annual construction expenditure in the U.S. averages over $1.2 trillion. The construction industry is one of the biggest employers in the U.S., with some 10.2 million workers.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
FEBRUARY 17, 2021
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.
ArchIntel
FEBRUARY 17, 2021
ArchIntel™ -. The technologies to facilitate working remotely has been around for well over a decade but before the industry was blindsided by COVID-19, a mere 3.4 percent of employees have actually done telework. A recent article on Dataconomy reflects on how well companies have transitioned their teams into an untested, digitally-driven working arrangement as well as the challenges that came with it.
Netbasequid
FEBRUARY 17, 2021
Sustainability is more than a passing trend; it’s a key sign of the times. And it’s something that brands in every industry are internalizing as part of their process, with many are taking a leadership role in the effort. KEKST CNC used Quid to analyze sustainability leadership on social media to uncover what fueled the debate in 2020, pointing to indicators that brands will want to make note of in 2021.
Acoustic
FEBRUARY 17, 2021
Advancements in seamless digital experiences and open data ecosystems are unlocking new possibilities for customers to bank and borrow. A personal checking account can be opened within Google Pay. A business bank account can be opened within Intuit QuickBooks. A small loan can be obtained with Upstart. A home loan can be obtained with Better Mortgage.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
FEBRUARY 17, 2021
Click to learn more about author Gary McCarthy. Despite significant investments in Data Management, data problems persist in many organizations. One reason for this is the view of data as a technology project rather than a corporate asset. As such, most enterprises do not have a defined Data Management plan and are therefore not able […]. The post What Do Business Leaders Need to Know About Data Strategy?
Similarweb
FEBRUARY 17, 2021
Sometimes it feels like search engine optimization (SEO) is all anyone is talking about. Everyone wants to appear at the top of Google. If you rank high enough on search engine results pages (SERPs), it’s easier for your potential customers to find you. The problem: competition is fierce. . If you’re a marketer, an SEO expert, a blogger, or just someone who is looking to understand the world of SEO at a more in-depth level, this piece is for you.
WideNARROW
FEBRUARY 17, 2021
Competitive Intelligence (CI) is the practice of systematically gathering data about your competitors and using that data to analyze their strategies. This practice helps you anticipate your competitor’s actions and take advantage of opportunities in your market. Gathering competitive data that feeds this intelligence is recurring and constant in thriving businesses.
SCIP
FEBRUARY 17, 2021
Last week, we held our 10th virtual workshop, Foundations in Market & Competitive Intelligence. When we launched our virtual workshop program, working closely with our partner David Kalinowski of Proactive Worldwide , we didn't expect to be still 100% virtual nearly a year later. While we do miss bringing the community together face to face, we've seen several benefits from the virtual format, including: We've been fortunate to welcome participants from all around the world.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Dataversity
FEBRUARY 17, 2021
Click to learn more about author Steve Zagoudis. “Successful problem solving requires finding the right solution to the right problem. We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.” – Russell L. Ackoff [1] Managing risk starts with identifying and solving the right […].
Pathmatics
FEBRUARY 17, 2021
The first rule of advertising is to "be where your customers are". And this year, your customers are most likely at home, in their pajamas, watching YouTube.
Intriccately
FEBRUARY 17, 2021
With a total cloud market size of $30B , the Europe, Middle East and Africa (EMEA) region is already a significant force within the global cloud landscape.
Wink Intel
FEBRUARY 17, 2021
Tamar Fink Inc. is hiring a Client Relationship Manager. Please forward resumes to KJacobson@TamarFink.Com. View via LinkedIn. The post Client Relationship Manager appeared first on Wink.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Alexa
FEBRUARY 17, 2021
If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do what is right to make a purchase — let alone become a repeat customer. One of the best ways to earn that trust as a brand is to leverage the power of relationship marketing.
Wink Intel
FEBRUARY 17, 2021
About Ethos. Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctor’s appointments or hidden fees. We have transformed a 15 week process of paper applications and medical exams, into just the click of a button – by quantifying the user’s health risk using predictive models. . Our investors include Sequoia Capital, Accel Partners, Google Ventures, Jay-Z, Kevin Durant, and Robert Downey Jr.
Moz
FEBRUARY 17, 2021
Posted by MiriamEllis Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's….
Wink Intel
FEBRUARY 17, 2021
Late-night, sleep-deprived idea; how about we-. 1. Save the insurance distribution from “dying off;” 2. Recruit more people of color into this business; 3. Recruit more females into this business; & 4. Create an “income glidepath” for those newly-entering the insurance business? This provides salespeople the financial (safety?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Wink Intel
FEBRUARY 17, 2021
About the job. Overview: Start building your career today with a local insurance agency celebrating our 44th year in business. Join our West Des Moines team in a relaxed and fun work environment with great benefits, flexible work schedule including Friday afternoons off during the summer. If you enjoy an environment that allows opportunity for personal and professional growth, look no further.
Wink Intel
FEBRUARY 17, 2021
About the job. Sammons Financial Group Companies offer some of today’s most sought after life insurance, annuity, and retirement planning products. Unlike most financial organizations, our companies are not publicly traded, which means we’re focused on long-term value rather than short-term earnings pressures. As a privately held company, our leaders and employees remain consistently focused on long-term growth, making decisions that allow us to deliver on our commitments to customers, distribut
Wink Intel
FEBRUARY 17, 2021
About the job. Come and join the family. When you choose a career with Diversified Brokerage Services it means you are joining a company that makes a difference in the lives of others every day! We work with insurance agents, brokers, and financial advisors across the country to help them secure life insurance products for their clients who want to protect their families or their businesses.
Wink Intel
FEBRUARY 17, 2021
The American College of Financial Services has named Karim Hill executive director of its Center for Economic Empowerment and Equality, which it launched late last summer. The center is dedicated to helping combat racial inequality and promote wealth creation and upward mobility in the Black community. Its Four Steps Forward pillars include developing the next generation of Black leaders in financial services firms and recruiting and retaining more Black professionals in the industry along with
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
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