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Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

Data mining technology is one of the most effective ways to do this. By analyzing data and extracting useful insights, brands can make informed decisions to optimize their branding strategies. This article will explore data mining and how it can help online brands with brand optimization. What is Data Mining?

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What are decision support systems? Sifting data for better business decisions

CIO

A DSS leverages a combination of raw data, documents, personal knowledge, and/or business models to help users make decisions. The data sources used by a DSS could include relational data sources, cubes, data warehouses, electronic health records (EHRs), revenue projections, sales projections, and more.

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The Growing Importance of Customer Data Mining for SMEs

Smart Data Collective

If you have a shop, this may be easier to keep on top of market research and understanding their needs. Meeting a customer will allow you to chat, and learn any of their trends also. What have the customers learned, what is their individual experience as you as a company, as well as their experience with your staff. Learn more.

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What is NLP? Natural language processing explained

CIO

How natural language processing works NLP leverages machine learning (ML) algorithms trained on unstructured data, typically text, to analyze how elements of human language are structured together to impart meaning. An NLP algorithm uses this data to find patterns and extrapolate what comes next. Amazon Comprehend.

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What is business intelligence? Transforming data into business insights

CIO

Trusted and governed data: Modern BI platforms can combine internal databases with external data sources into a single data warehouse, allowing departments across an organization to access the same data at one time.

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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

We have talked about the many different sectors that have been shaped by big data in recent years. One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing.

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4 Wonderful Ways to Use Big Data in Local SEO Marketing

Smart Data Collective

Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026.