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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. We’re testing ChatGPT at an individual level,” he says. A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

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Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Berger’s book is based on extensive research and case studies from a wide range of industries.

Copywrite 260
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A Roadmap to Set SMART Digital Marketing Goals

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This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets.

Marketing 330
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19 Harmful Influencer Marketing Mistakes to Avoid

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The following video covers eight game changing social media engagement hacks that will help you grow your brand. If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Influencers are asking for more creative control; 83% regard it as their first priority.

Marketing 212
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. With this in mind, articulate the benefits of your product or service for the end-user (your buyer persona research should help you to identify the main concerns and pain points of your audiences). . Keyword research.

Copywrite 111
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. With this in mind, articulate the benefits of your product or service for the end-user (your buyer persona research should help you to identify the main concerns and pain points of your audiences). . Keyword research.