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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

The following video covers eight game changing social media engagement hacks that will help you grow your brand. If you find an influencer on social media whose skills interest you, then carefully review their profiles and posts. Influencers are asking for more creative control; 83% regard it as their first priority.

Marketing 212
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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

Local SEO for small businesses is a long-term game. These could be anything from increasing the web traffic to enhancing Google Business Profile visibility. On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. Still confused?

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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Conduct consumer behavior research keeping your ideal customer in mind. So, think about it.

Marketing 350
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. If new research, tools, or changes in platform policies warrant a change in tactic, users can openly discuss the best ways to move forward.