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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game!

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

Local SEO for small businesses is a long-term game. On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. In other words, you will need to keep updating your game plan over time. Still confused? d) Update Your Local SEO Strategy.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights. Now, on to analysis.

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