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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

Local SEO for small businesses is a long-term game. On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. In other words, you will need to keep updating your game plan over time. Still confused? d) Update Your Local SEO Strategy.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study. Email marketing strategy is a game of trial and error. Follow proven copywriting formulas to describe a problem and position your product as the solution. Take Demandbase. What compels you to open an email?

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. You’ve done your research, set up your test correctly, and the test is finally cooked. Let’s say your qualitative research says that concern about security is an issue.

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