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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Strategy and statistical knowledge come first. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. You’ve done your research, set up your test correctly, and the test is finally cooked. How to analyze A/B test results.

Win 106
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey. It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study.