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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

Low knowledge. So if you're anything like every other SEO ever, you might be running into low knowledge and understanding of search, either on the client side or within your own agency. But on the agency side or individual practitioners, they said low understanding or knowledge of search on the client side was their biggest blocker.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. Tapping into your people’s knowledge opens your eyes to blind spots and drives innovation. What makes a successful marketing playbook?

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Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

Moz

Low knowledge. So if you're anything like every other SEO ever, you might be running into low knowledge and understanding of search, either on the client side or within your own agency. But on the agency side or individual practitioners, they said low understanding or knowledge of search on the client side was their biggest blocker.

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How to Navigate & Attract New Leads in The Dark Funnel

CXL

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. Use the PAS (problem, agitation, solution) copywriting formula to play to buyer fears and introduce your product as the savior. Use social proof to make your product more desirable.