What is A/B Testing? The Complete Guide: From Beginner to Pro
CXL
DECEMBER 13, 2022
Then, to “pull the winning slot machine arm more often,” the algorithm updates based on which variation is “winning.” This means running more tests, winning more tests, and making bigger lifts. After 7 days: Blue still winning, and the relative difference is big. How to improve A/B test results.
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