article thumbnail

A Roadmap to Set SMART Digital Marketing Goals

mention

This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. Without the right game plan in place, your strategies will fall through the cracks and end in disappointment. How to set a SMART goal ?

Marketing 330
article thumbnail

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. There is a limit to how much ad copy a copywriter can include depending on the platform. Finally, address the searcher. Use “you” and “your” when writing copy. Add statistics, promotions, and benefits . JBL: Sparks emotion.

Copywrite 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. There is a limit to how much ad copy a copywriter can include depending on the platform. Finally, address the searcher. Use “you” and “your” when writing copy. Add statistics, promotions, and benefits . JBL: Sparks emotion.

article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Then, to “pull the winning slot machine arm more often,” the algorithm updates based on which variation is “winning.” This means running more tests, winning more tests, and making bigger lifts. After 7 days: Blue still winning, and the relative difference is big. How to improve A/B test results.

Win 106
article thumbnail

Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive.

article thumbnail

Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

So a lot of the time when we run into these blockers and it seems like nothing is getting done, we start to play the blame game. We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Build out your red tape toolkit. We need developers.

article thumbnail

How to Navigate & Attract New Leads in The Dark Funnel

CXL

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Use social proof to make your product more desirable.