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A Roadmap to Set SMART Digital Marketing Goals

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This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. Improve data analytics for metrics : The world is running on data and algorithms. 8 SMART goals for digital marketing Conclusion.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

SEO caters to search engine algorithms. Copycats never win the long game. . When it comes to language, algorithms still can’t replace humans because language is a lot about associations and emotions. Copywriting teasers and social media posts using the relevant keywords. Content marketing fulfills those demands.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). for Control.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Win competitor’s customers with intent-based targeting Conclusion. According to Insider Intelligence, online retail sales will reach $7.4 Image source ).