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A Roadmap to Set SMART Digital Marketing Goals

mention

That explains why 90% of businesses fail to meet their strategic goals. This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. By setting proper business goals. What resources will you need?

Marketing 330
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

Speaking directly to your audience makes them feel like they are already familiar with your business. The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. There is a limit to how much ad copy a copywriter can include depending on the platform. Business Name: 25 Characters.

Copywrite 111
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

Speaking directly to your audience makes them feel like they are already familiar with your business. The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. There is a limit to how much ad copy a copywriter can include depending on the platform. Business Name: 25 Characters.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Online, the process for A/B split-testing considers business goals. It weighs risk vs. reward, exploration vs. exploitation, science vs. business. Then, to “pull the winning slot machine arm more often,” the algorithm updates based on which variation is “winning.” How to improve A/B test results.

Win 106
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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

So a lot of the time when we run into these blockers and it seems like nothing is getting done, we start to play the blame game. We start to complain that it's the client who hung up the project or if the client had only listened or it's something wrong with the client's business. We need copywriters. But I don't buy it.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices.

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How to Navigate & Attract New Leads in The Dark Funnel

CXL

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . In the dark funnel, what other businesses are doing matters less.