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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Step 3 – Brief and outline. Use your research conclusions to determine the requirements that go into the content brief. The brief should also include guidelines regarding the information the article should provide, its purpose, and the message to the reader. Copycats never win the long game. . But don’t copy.

Briefing 114
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive.