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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I The best practises are undoubtedly cross-functional collaboration, ‘try before you buy,’ and learn from what you do,” says Marc O’Brien, CIO at radiology healthcare service provider Medica Group. “In A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. It explains that founders and marketers shouldn’t pretend to know everything.

Marketing 260
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices. In this article, you’ll learn how to create an impactful marketing playbook to show up consistently and grow your business.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

To simplify a winning process, the structure goes something like this: Research; Prioritization; Experimentation; Analyze, learn, repeat. With copy testing , you learn how your actual target audience perceives the copy, what clear or unclear, what arguments they care about or not. Strategy and statistical knowledge come first.

Win 106
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How to Navigate & Attract New Leads in The Dark Funnel

CXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. via Groove].

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How We Became Digital Marketers in Just One Summer

Moz

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. I want to learn something about marketing that I might not learn in the classroom. I want to learn a foundational skill that can be applied in many different aspects of business.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. This empowers them to hone their superpowers however they learn best.