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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge.

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game!

Marketing 260
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How to Navigate & Attract New Leads in The Dark Funnel

CXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights.

Win 106
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. If new research, tools, or changes in platform policies warrant a change in tactic, users can openly discuss the best ways to move forward.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups.