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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game!

Marketing 260
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February 2019 B2B Blog Post Round-Up

Zoominfo

These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails. Imagine a prospect researching two similar products.

Copywrite 150
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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. SEMrush is a complete toolkit that helps you do extensive market research, including identifying the target audience. So, you plan your resources accordingly.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights. Now, on to analysis.

Win 106
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What are brand attributes and how do you identify them?

ATTEST

Find out with robust brand perception research through Attest. They make your marketing more authentic — and with that, more effective. With those designers, copywriters, strategic minds and marketers, you can lay the groundwork of a brand messaging strategy that revolves around your attributes and will create a strong brand.