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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Step 3 – Brief and outline.

Briefing 114
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive. your playbook will help produce a consistent outcome.