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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. This makes it almost impossible to monetize, and, therefore, fund the implementation and usage of the algorithms.

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A Roadmap to Set SMART Digital Marketing Goals

mention

This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets.

Marketing 330
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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights.

Win 106
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. SEO caters to search engine algorithms. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics.

Briefing 114
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Find the best mix between sales and brand-focused ads 5.