Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors?

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 657

Win Algorithm Intelligence Intelligence 657

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

Loss 104

Loss Win Analysis Marketing 104

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

Loss 197

Loss Win Analysis Sales Enablement 197

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

Loss 197

Loss Win Analysis Competitive Intelligence 197

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

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Marketing Marketing Competitive Sales 266

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. How was their sales pitch?

Loss 223

Loss Win Analysis Sales 223

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Customer requirements. Priorities.

Marketing 335

Marketing Marketing Win Research 335

Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

CIO

APRIL 11, 2024

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan , Mexico , and the Middle East. However, in the last two years, OCI has begun to attract more new customers of its own.”

IT 781

IT Innovation Knowledge Research 781

Evalueserve

MARCH 15, 2021

In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

Battlecard 96

Battlecard Win Sales Matrix 96

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

Sales 130

Sales Knowledge Win Analysis 130

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. This article explores the harmonious connection between PR and email marketing, showing how collaborations between specialists foster brand awareness, build relationships, and drive results in the modern marketing landscape.

Alliance 157

Alliance Marketing Marketing Business 157

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. Here’s the big question – Is WOMM still relevant in today’s competitive world? All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales.

Marketing 261

Marketing Marketing Win Knowledge 261

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

CIO

DECEMBER 12, 2023

Just asking for storage because you relay that you are running out won’t likely win funding. But to implement AI to better assess markets and competition for a company’s goods, for example, the AI will need access to a wide variety of data from within and outside the company to analyze customers, the market, and products.

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IT Finance Algorithm Security 658

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Primary Intelligence

JUNE 23, 2021

Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. The question is, how do you build a battlecard that works for sales? Keep it simple.

Battlecard 136

Battlecard Sales Win Loss 136

CIO

OCTOBER 4, 2022

The CIO has a real ability to achieve a competitive advantage for its business through data. Organisations that can properly align their data environments stand to gain a significant competitive advantage. This is the underlying purpose of the digital transformation exercises that have been so significant to IT in recent years.

Advantage 659

Advantage Advantage Retail Commerce 659

CIO

OCTOBER 27, 2023

We place the customer in the center of our thinking, and we organize ourselves along the customer journey, which is different to being organized by sales or operations business lines,” says Spannbauer about the impact of this new initiative and its talent. It’s also about agile ways of working, and the need to be empowered.”

Airline 804

Airline Travel Pharmaceutical Alliance 804

Smart Data Collective

JUNE 4, 2021

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. After all, all this information helps you drive sales and ensure that you are targeting the right products/services to the right people. Collaboration between various email marketing facets is critical to businesses.

Marketing 314

Marketing Marketing Competitive Landscape Market Segmentation 314

Smart Data Collective

NOVEMBER 12, 2021

Big data has helped companies identify promising cost-saving measures, recruit the best talent, optimize their marketing strategies and realize many other benefits. Plus, you might gain access to additional markets and be able to serve your customers better. Here’s why. Access to Extensive Talent Pipelines with Data Mining.

Win 262

Win Data Mining Business Predictive Analytics 262

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

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Sales Startups Entertainment Capital 269

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Marketing 242

Marketing Marketing Sales Win 242