Crayon

APRIL 2, 2021

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.

Sales Enablement 579

Sales Enablement Sales Win Competitive 579

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Let’s take a look.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.

Loss 617

Loss Win Advantage Advantage 617

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. sales, product development team, marketing team).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

APRIL 28, 2023

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

Crayon

JUNE 22, 2022

Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.

Battlecard 325

Battlecard Sales Win Competitive 325

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Quite simply, start interviewing them.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

CIO

AUGUST 14, 2023

The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” The airline saw a 300% increase in online sales when the new site, bolstered by the improved technology, went live. Every company today is a technology company.

Airline 545

Airline Technology Technology Win 545

Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. Predicting Pipeline. Understand Competitors.

Loss 104

Loss Win Analysis Sales 104

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

MAY 9, 2022

An account executive on your sales team opens up their laptop to get their day started. It’s 8:32am.

Win 325

Win Competitive Sales 325

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Data Not Relevant to Sales.

Loss 197

Loss Win Analysis Sales Enablement 197

CIO

SEPTEMBER 16, 2022

Deliver seamless transactions at the point of sale. The ongoing shift to digital grocery shopping means that the competition is often only a tap away. And give people a reason to keep coming back, such as a reward for opening your mobile app every day for seven days, or for visiting the physical store twice in a week.

Win 543

Win Retail Globalization Competitive 543

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

Loss 197

Loss Win Analysis Competitive Intelligence 197

CIO

AUGUST 9, 2022

GfK’s own decision support system, gfknewron, informs decisions in contexts including forecasting sales, setting prices, making brand decisions, and scenario testing, to name just a few. “We There is an additional key requirement: company strategists expect to receive clear evidence from the system to back up any actions advised.

Win 590

Win Algorithm Intelligence Intelligence 590

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. How was their sales pitch?

Loss 223

Loss Win Analysis Sales 223

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

Loss 162

Loss Win Sales Enablement Analysis 162

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data. Talk to our team.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Being able to position your product or service in a way that demonstrates value to your buyers is crucial to increasing win rates.

Loss 104

Loss Win Analysis Marketing 104

Evalueserve

MARCH 15, 2021

In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

Battlecard 96

Battlecard Win Sales Matrix 96

Crayon

JANUARY 30, 2023

Nearly all of them have the same success criteria: “Enabling the sales team to win competitive deals and transforming their approach to the competition from reactive to proactive”. As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action.

IT 325

IT Win Competitive Sales 325

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

Sales 130

Sales Knowledge Win Analysis 130

Aqute Intelligence

AUGUST 2, 2023

By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective. Beef up your competitive intelligence by exploring these five online tools.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?

Battlecard 136

Battlecard Sales Win Loss 136

Crayon

JULY 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

Battlecard 325

Battlecard Win Sales Competitive 325

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. The odds are, senior management and the sales team already know which ones are a real threat, and which ones can be ignored, Mostofi-Jorgensen said. ArchIntel™ -. It begins with trying to identify one’s real competitors.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

Loss 104

Loss Win Analysis Sales 104

Primary Intelligence

SEPTEMBER 29, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. This disconnect between why sellers think they lose and why they really lose according to their buyers is why buyer feedback is so crucial to helping sales teams increase win rates. The Challenge.

Sales 129

Sales Win Loss Competitive Intelligence 129

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Kompyte

MARCH 28, 2023

Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning? Creating and using sales Battlecards is the solution you’ve been looking for.

Battlecard 52

Battlecard Sales Win Competitive 52

Primary Intelligence

OCTOBER 13, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.

Analysis 164

Analysis Sales Loss Win 164

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193