Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

SEPTEMBER 22, 2021

Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide intel that helps them win competitive deals. Competitive win rate. Sales cycle length. You can provide content that helps them personalize emails. Quota attainment.

Sales Enablement 617

Sales Enablement Sales Win Competitive 617

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 336

Sales Marketing Marketing Business Intelligence 336

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Crayon

MAY 31, 2022

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Read on to learn how the team at Mend seamlessly integrated Crayon into their workflows to gain a competitive advantage in the ultra-competitive digital healthcare market.

Sales 325

Sales Competitive Intelligence Marketing Marketing 325

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. From your interactions, do you sense any gaps in our current offerings compared to the competition?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Crayon

NOVEMBER 8, 2022

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In fact, if you aim to succeed over the long term in a competitive niche, it should be at the forefront of your efforts. Measure success. But first….

Sales Enablement 325

Sales Enablement Sales Competitive Marketing 325

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. Second, but just as important, it encourages consumers to choose that brand over its competition. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. First, it convinces consumers to support a brand.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 600

Marketing Marketing Profiling Technology 600

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Crayon

MARCH 21, 2022

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 265

Marketing Marketing Competitive Sales 265

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157

Analysis Competitive SWOT IT 157

mention

MARCH 10, 2023

The value of sales generated from livestream e-commerce in the U.S. The situation is even more impressive in countries like China, where livestream ecommerce sales are expected to be over $600 billion by 2023. This is an especially good option if you want to drive sales using your social media audience.

Sales 347

Sales Commerce Retail Gaming 347

Smart Data Collective

APRIL 19, 2022

One of the most important is collecting revenue data to draft financial statements, forecast future sales and make decisions to address revenue shortfalls. These factors are why companies will spend over $12 billion on data analytics for marketing solutions by 2027. After aggregating data, you can create a sales report with ODBC.

Sales 268

Sales Data Mining Analysis Competitive 268

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 10, 2024

Think about the difference between walking into a high-stakes board meeting with a couple of scrawled notes and walking in with a folder full of market trends, predictive forecasts, and competitor strategies. Competitive intelligence can help mold your business into the confident and prepared leader it needs to be.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Smart Data Collective

JANUARY 15, 2023

We mentioned that data visualization is great for content marketing , but there are more important benefits as well. One of the most overlooked benefits of data visualization for small businesses is that it helps with sales mapping. What Are the Benefits of Using Data Visualization for Sales Mapping? More Flexibility.

Sales 291

Sales Business Analysis Advantage 291

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Aqute Intelligence

JANUARY 3, 2024

Don't let the term 'competitive intelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitive intelligence newsletter, the compass for your corporate foresight.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

Competitive Intelligence 130

Competitive Intelligence Competitive Competitive Landscape Intelligence 130

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ? Content marketing should be valuable.

Marketing 335

Marketing Marketing Sales Business 335

Aqute Intelligence

JUNE 27, 2023

Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitive intelligence. Plus, it’s also a great way to track web pages in bulk.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Aqute Intelligence

OCTOBER 22, 2019

Sales is a challenging role. One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? How does competitive intelligence help sales teams?

Competitive Intelligence 124

Competitive Intelligence Competitive Sales Intelligence 124

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen.

Sales 195

Sales Marketing Marketing Profiling 195

mention

MAY 27, 2022

There are dozens of content marketing tools to choose from. But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. The intent behind content marketing activities is to influence consumer behavior and guide their purchasing decisions.

Marketing 363

Marketing Marketing Annotation Sales 363

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. Software companies can use many tools and services to gather competitive intelligence. This post contains five of the most widely used and efficient ones.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189