mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.

Alliance 157

Alliance Marketing Marketing Business 157

CIO

MARCH 16, 2023

Dwayne Allen is an ORBIE-award winning technology executive primed for times like these. True to his customer-first, business-focused leadership style, he is actively involved with customer interactions as well. If you’re in marketing, you can move over and run a business unit, or become CFO, or you could possibly become CEO.

Business 611

Business Sales Learning Innovation 611

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow. But what about the other 40% of business? I think it can help your business.

Win 200

Win Sales Marketing Marketing 200

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. Is your team going in the same direction as sales development and sales? B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. In other words, swim lanes are a way to align your sales and marketing teams.

Win 130

Win Sales Marketing Marketing 130

CIO

AUGUST 7, 2023

HPE has a long history of helping its customers overcome even the toughest business challenges. HPE’s mission is to help people grow and evolve,” says Joseph George, HPE’s global vice president of HPE strategic alliance marketing. Our mantra has always been ‘Do what’s right for the customer,’” George explains.

Win 569

Win Alliance Innovation Technology 569

CIO

AUGUST 7, 2023

As CIO of E&J Gallo Winery, Robert Barrios has made it a priority to lead transformation projects not with directives, but by cultivating the right blend of shared experiences and immersion in the business. CIOs now understand more about what it takes for a technology initiative to be successful and that includes managing change.”

Business 536

Business IT Gaming Sales 536

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

Loss 104

Loss Win Analysis Marketing 104

CIO

AUGUST 9, 2022

In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. It’s the same idea in business.

Win 598

Win Algorithm Intelligence Intelligence 598

CIO

NOVEMBER 16, 2022

As a household name in household goods, with annual sales of $22 billion, Whirlpool has 54 manufacturing and tech research centers worldwide, and bursts with a portfolio that includes several familiar brands including KitchenAid, Maytag, Amana, Yummly, among others. All of these things have been transformational for our business.”

Business 835

Business IT Value Chain Technology 835

Smart Data Collective

NOVEMBER 12, 2021

Big data has helped companies identify promising cost-saving measures, recruit the best talent, optimize their marketing strategies and realize many other benefits. Data-Driven Businesses Are Shifting More Towards Outsourcing Models. Plus, you might gain access to additional markets and be able to serve your customers better.

Win 262

Win Data Mining Business Predictive Analytics 262

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

Loss 197

Loss Win Analysis Sales Enablement 197

CIO

NOVEMBER 7, 2023

The company recognizes the potential for industry transformation, and its solutions aim to support businesses on their journey toward intelligent networking. At GITEX Global 2023, Huawei also explored opportunities in the IP business, focusing on collaboration and growth.

Globalization 721

Globalization Intelligence Intelligence Hospitals 721

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 266

Marketing Marketing Competitive Sales 266

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Marketing 271

Marketing Marketing Business Key Performance Metrics 271

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Loss 223

Loss Win Analysis Sales 223

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. So, what’s a business leader to do?

Sales 223

Sales Marketing Marketing Business 223

Smart Data Collective

MARCH 19, 2023

Paul Glen of IBM’s Business Analytics wrote an article titled “ The Role of Predictive Analytics in the Dropshipping Industry.” Glen points out that dropshipping companies account for 33% of all ecommerce sales. Unfortunately, creating a successful dropshipping business is easier said than done.

Predictive Analytics 322

Predictive Analytics Business Win Commerce 322

mention

MARCH 1, 2024

Your small business is your child. A perk of starting a small business is that you don’t need to take huge leaps to progress. Marketing for small business es. Making wise choices around it is a must if you intend to take your small business to the next level. Let’s go back to where it all started.

Marketing 167

Marketing Marketing Business Human Resources 167

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Crayon

SEPTEMBER 19, 2022

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Zoominfo

OCTOBER 13, 2021

Customer delight is the ultimate goal for any business. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” The results?

Win 130

Win Marketing Marketing KPI 130

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Customer requirements. Priorities.

Marketing 335

Marketing Marketing Win Research 335

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

Sales 130

Sales Knowledge Win Analysis 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Sales 239

Sales Marketing Marketing Market Segmentation 239

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Active Selling. How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis? Why win loss analysis?

Loss 162

Loss Win Analysis Education 162

Aqute Intelligence

AUGUST 30, 2023

Now, imagine not having to go very far at all to find it – because it’s right there, within your business. Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market.

Sales 130

Sales Market Segmentation Business Research 130

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. Teach them ways to convey business values while ensuring customer satisfaction. Conduct an in-depth market analysis.

Marketing 261

Marketing Marketing Win Knowledge 261

Primary Intelligence

OCTOBER 13, 2021

Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.

Analysis 164

Analysis Sales Loss Win 164

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. They can also be invaluable in times of market uncertainty.

Sales 130

Sales Market Segmentation Business Benchmarking 130

Evalueserve

MARCH 15, 2021

In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Winning against competitors isn’t natural skill alone – you can learn from the approach the top performers are using and give the entire sales team the ability to win against competition just as consistently. .

Battlecard 96

Battlecard Win Sales Matrix 96

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Smart Data Collective

AUGUST 16, 2021

Analytics technology is very important for online businesses. As an eCommerce entrepreneur, you have the benefit of being able to access a plethora of data at any time about multiple areas of your business and how consumers interact with it. They miss out on tweaking their business and improving sales as a result.

Business 326

Business Sales Win Learning 326