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The Future of Generative AI in Market Research

Alpha Sense BI

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

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Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.

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Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.

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Top 15 market research companies in the United States (US) 

ATTEST

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs.

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Travelex leverages cloud-based customer data platform to boost retention

CIO

billion, according to Allied Market Research. While the business does have internal talent, they also enlist the help of third parties like SourceFuse and Mesh AI to ensure they leverage the cloud in a way that’s most effective, given the specific project requirements. billion to $492.80

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Top 15 market research agencies London

ATTEST

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.

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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

Even though generative AI is a relatively new technology, it’s now difficult to imagine a world without it, given the impact it’s making, and the business value it can create. AI also helped agents to be more empathetic, researchers said, leading to more positive customer experiences. They’re still busy,” she adds.

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