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How to Create and Set up Your Ideal Customer Profile

mention

One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). An ICP includes consideration of factors like company size, tech maturity, location, growth rate, pain points, and more, while a buyer persona might include the person’s favorite hot drink, dress style, and demographic profile.

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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The Future of Generative AI in Market Research

Alpha Sense BI

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

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Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.

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Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Travelex leverages cloud-based customer data platform to boost retention

CIO

billion, according to Allied Market Research. While the business does have internal talent, they also enlist the help of third parties like SourceFuse and Mesh AI to ensure they leverage the cloud in a way that’s most effective, given the specific project requirements. billion to $492.80

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