article thumbnail

IBM doubles down on hybrid cloud with $6.4B HashiCorp acquisition

CIO

In a move that significantly bolsters its position in the cloud services market, IBM has announced it is acquiring HashiCorp , a multicloud infrastructure automation company, for $6.4 What IBM gains from HashiCorp acquisition IBM’s acquisition of HashiCorp strengthens the company’s play in the hybrid cloud and DevOps market.

article thumbnail

Vertical solutions rise in 2024

CIO

One characteristic of most of the SaaS industry today is that the vast majority of solutions are horizontal – there are functional SaaS solutions for Sales & Marketing (one of the most crowded and ripe-for-consolidation subsegments), for Finance, for HR, and of course for IT. Here are three key reasons: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

article thumbnail

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?

Loss 617
article thumbnail

24 Questions to Consider for Your Next SWOT Analysis

Crayon

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitive landscape.

SWOT 725
article thumbnail

Business Competition: Navigate the Competitive Landscape With These Proven Tips

Owler

If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace. Standing Out Among Competitors Once you have identified who your top competitors are, you can choose your unique selling proposition (USP) and start planning how to set your business apart from others.

article thumbnail

How Media Monitoring and Quality Management Software Drive Business Success

mention

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. This article will discuss the significance of media monitoring and quality control software, as well as how it may transform businesses and produce measurable benefits.