CIO

JANUARY 15, 2024

Cultivate a personal brand Di Maria also recommends CIOs create an executive brand this year, if they haven’t done so already. She points to one CIO whose personal brand was being future-focused as an example of a good approach to this strategy. “We share and learn — across technologies, practical approaches, working frameworks.

IT 795

IT Brainstorming Profiling Learning 795

CIO

MARCH 17, 2023

In addition to showcasing your executive experience and accomplishments, effective and targeted personal branding can demonstrate thought leadership and expertise within specific domain areas, as well as make a statement about your core values, character, and attitude. It’s fine to adjust your personal brand as well.

Profiling 714

Profiling Win Innovation Technology 714

Cipher

JUNE 17, 2020

It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.

Competitive Intelligence 325

Competitive Intelligence Advantage Advantage Competitive 325

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Without it, competing in the global marketplace is next to impossible, and brands are running on pure luck, living in fear of the next disruption. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight!

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

CIO

JANUARY 17, 2024

The latest moves in the process came in 2018 when the brand launched its full end-to-end service capability for packaged research through its digital platform, allowing clients to design, execute, and analyze their own research projects using Ipsos’ experience and resources.

Business 696

Business Analysis Market Research Marketing Research 696

CIO

FEBRUARY 26, 2024

As with any revolutionary technology, artificial intelligence (AI) is viewed with both optimism and fear. While there’s a case to be made for both sides, Anat Baron – the brand builder, futurist, and CEO of Stashwall Inc. How AI integrates into business and culture depends on us.

Business 606

Business Innovation Data Analysis Intelligence 606

CIO

DECEMBER 17, 2023

Intelligent routing helps optimize customer-employee pairing for every call, maximizing personalization, avoiding agent frustration, and minimizing transfers that keep callers waiting on hold. The result is faster service that actually helps build customer-brand connections. Artificial Intelligence

Management 777

Management Innovation Win Security 777

CIO

APRIL 25, 2024

According to a separate study on the AI readiness of Indian enterprises conducted by EY and Indian IT industry body Nasscom, enterprises are also holding back the deployment of AI due to concerns about data security, privacy, brand reputation, and the safety and security of people and equipment. Artificial Intelligence

Human Resources 626

Human Resources Security Security Technology 626

Crayon

JULY 29, 2022

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

Competitive Landscape 620

Competitive Landscape Competitive Competitive Intelligence Intelligence 620

CIO

SEPTEMBER 19, 2023

Guided Campaigns use common marketing techniques, such as targeted account selling, to nurture leads and promote events. Other updates to Oracle Fusion Cloud suites include changes to Oracle’s Fusion Analytics Warehouse.

Human Resources 906

Human Resources Knowledge Sales Capital 906

CIO

OCTOBER 4, 2023

Since 1998, the brand has evolved and grown in step with technology, and today, the size of its network and consumer use has made it a household name in digital payment systems. Soon, the brand became an unofficial third-party service provider that eBay users included as a payment method in item descriptions.

Commerce 776

Commerce Algorithm Globalization Security 776

CIO

MARCH 10, 2023

CPG titan Unilever has been answering the challenge with analytics and artificial intelligence (AI). Its products include food and condiments, toothpaste, beauty products and much more, including brands like Dove, Hellmann’s, and Ben & Jerry’s ice cream. Artificial Intelligence, Digital Transformation

Business 646

Business Globalization Algorithm Technology 646

Resonate

MAY 13, 2022

Let’s take a look at how third-party intelligence can help financial brands identify, understand, reach and resonate with consumers at every stage of the buyer and customer journey. For financial brands, identifying prospects and ensuring a robust pipeline of new customers has never been more important.

Intelligence 52

Intelligence Intelligence Banking Competitive Landscape 52

Smart Data Collective

AUGUST 25, 2021

Artificial intelligence is one of the fastest-growing technologies. Artificial intelligence (AI) refers to machines that simulate human intelligence. One brand that applies this technology is ASOS. Then, the app will display products from the brand’s catalog that suit the photo. What is AI? Image source.

Intelligence 335

Intelligence Intelligence Education Technology 335

Smart Data Collective

APRIL 25, 2022

Many organizations can realize great benefits from managing their online profiles in order to support their brand. Throughout this article it will be discussed in more detail how different departments in your company can benefit from using artificial intelligence to manage their online profile. Help Stay on Top of Customer Relations.

Profiling 336

Profiling Intelligence Intelligence Management 336

Smart Data Collective

SEPTEMBER 5, 2022

Not unless you live in the most remote part of this world or somewhere underground, chances are that you have heard something about Artificial Intelligence (AI). But how does AI technology help eCommerce brands optimize for mobile? Artificial Intelligence is becoming a big part of how different industries operate. Voice Search.

Technology 285

Technology Technology Profiling Data Analysis 285

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success. It’s an essential component in the online success of your brand.

Marketing 346

Marketing Marketing Algorithm Commerce 346

Smart Data Collective

SEPTEMBER 13, 2023

Artificial intelligence is starting to have a huge impact on the way many companies around the world operate. It is using artificial intelligence to create patterns and solve problems. Increase Personalization After you have optimized your content and a client has converted, does your brand feel personalized?

Learning 244

Learning Marketing Marketing Algorithm 244

Smart Data Collective

SEPTEMBER 10, 2022

The goal of every company is to ensure that its brand is able to stay fresh in the minds of people. As more companies are looking for different ways to reach out to people and improve their brand identity, there is usually a conflict between two important tools – technology and creativity. Intelligent, creative, engaging.

Technology 318

Technology Technology Marketing Marketing 318

Smart Data Collective

AUGUST 15, 2022

Businesses are evolving and searching for newer ways to accomplish their goals, hence the need for artificial intelligence (AI). AI involves building smart machines to carry out tasks that typically need human intelligence, and AI simulates human intelligence using computer systems. Cybersecurity Solutions.

Business 244

Business Knowledge Loss Intelligence 244

Intelligence Node

MARCH 28, 2024

In the dynamic world of online retail, the concept of the “digital shelf” has emerged as a pivotal battleground for brands vying for consumer attention & eCommerce success. The post Driving Growth: Intelligence Node’s Accurate Digital Shelf Analytics appeared first on Blog. The digital.

Intelligence 104

Intelligence Intelligence Retail 104

mention

MARCH 8, 2024

As businesses increasingly find their success intertwined with their online image, reputation score have become a pivotal metric that can make or break a brand. Positive scores signal reliability, quality, and integrity, fostering trust in the brand. High reputation scores contribute to customer loyalty.

Business 157

Business Airline Algorithm Analysis 157

Contify

FEBRUARY 25, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. Search to discover specific intelligence. Views for quick access to updates by predefined search filters and Top News of strategic importance.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Smart Data Collective

JUNE 19, 2022

Artificial intelligence is driving a lot of changes in modern business. Here are some of the risks that organizations face in dealing with suppliers, and what they can do to mitigate those risks with artificial intelligence. Brand Reputation Risk. How can AI help with brand reputation management? Failure or Delay Risk.

Intellectual Property 331

Intellectual Property Due Diligence Data Mining Advantage 331

Infegy

DECEMBER 9, 2022

However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundational brand management metric – brand sentiment.

Analysis 52

Analysis Gaming Intelligence Intelligence 52

mention

FEBRUARY 23, 2024

With more brands fighting for the same customers as ever before, it’s no surprise that many are searching for new ways to get closer to their potential leads. Brands that prioritize demographic values and gratifications are the most likely to see success in 2024. The fast-food brand excels when it comes to social listening.

IT 157

IT Sports Benchmarking Algorithm 157

Aqute Intelligence

AUGUST 2, 2023

When a brand takes control over its narrative, it can control the way it is perceived by consumers. Commercials, sponsored content, social media campaigns, and other forms of advertising are how brands cultivate their public image. BestAdsOnTV The scope of your competitive intelligence should go beyond tracking your closest rivals.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

mention

MAY 23, 2023

Firstly, high-quality content can help businesses establish their brand authority and thought leadership. Additionally, high-quality content is more likely to be shared and recommended by the target audience, resulting in increased reach and brand awareness.

Marketing 299

Marketing Marketing Algorithm Advantage 299

Smart Data Collective

NOVEMBER 21, 2021

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives. Improved Search Results. Voice Search.

Intelligence 358

Intelligence Intelligence Commerce Algorithm 358

Smart Data Collective

SEPTEMBER 19, 2023

Global Investment: A study conducted by Arizton Advisory & Intelligence predicts that the worldwide investment in the green data center sector will escalate to an estimated $35.58 This initiative is backed by new projects supported by Power Purchase Agreements (PPAs). billion by 2027. Need proof?

Benchmarking 283

Benchmarking Globalization Innovation Intelligence 283

Aqute Intelligence

AUGUST 23, 2023

First, it convinces consumers to support a brand. Second, but just as important, it encourages consumers to choose that brand over its competition. To accomplish this, you can use services that let you gather competitive intelligence on your competition’s marketing spend and go-to-market strategies.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

Smart Data Collective

DECEMBER 10, 2020

Foremost among these is artificial intelligence. Do Small Businesses Benefit from Artificial Intelligence? The key to answering this question is understanding that artificial intelligence is benefiting people’s lives in ways they don’t realize. Artificial intelligence can help a small business be more effective.

Business 236

Business Commerce Intelligence Intelligence 236

Smart Data Collective

NOVEMBER 14, 2021

Artificial intelligence technology is shaking up the way companies operate. This is best implemented when you use AI to create a great app that can help your customers interact with your brand. We previously mentioned that mobile intelligence is playing a huge role in mobile marketing. Build Your Brand.

Business 262

Business Restaurants Algorithm Technology 262

Smart Data Collective

NOVEMBER 20, 2022

Hence, you’ll develop a marketing effort that beats the competition, improving your future sales and brand awareness. . Additionally, it’ll be easier to understand how customers view and interact with your brand, improving business intelligence. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 335

Sales Marketing Marketing Business Intelligence 335

Aqute Intelligence

AUGUST 16, 2023

If you’re trying to gather competitive intelligence , researching their customer lists is a worthwhile endeavor. By letting you carry out deep dives into the browsing behavior of a website’s users, Similarweb lets you identify new market segments for your brand. This is even more relevant when it comes to companies in the B2B sector.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Analysis Market Segmentation 130

ArchIntel

MARCH 31, 2021

Even the most established brands are not immune to disruptions in an ever-evolving global marketplace. Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181