article thumbnail

Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

A good example of a niche where siloing content makes sense is e-commerce. If you have an e-commerce site, you might have categories for different product types (electronics, custom clothing , home goods), and each category would have its set of subcategories (types of electronics, types of clothing, etc.)

Copywrite 157
article thumbnail

How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry. The process was extremely creative, iterative, and collaborative. Find the human connection.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My 8 Best Local SEO Tips for the 2020 Holidays

Moz

Brainstorm how you can make meaningful changes that declare your company’s commitment to being part of the work of positive social change. 4) Embrace local e-commerce and product listings. Digital Commerce 360 has done a good job charting the 30%+ rise in online sales in the first half or 2020, largely resulting from the pandemic.

article thumbnail

Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 There are a number of benefits of using big data in e-commerce. Building an e-commerce customer journey map with big data will be easier when you know what steps to take. The preparation work.

Commerce 343
article thumbnail

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.

article thumbnail

What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Very large scale and expensive research trials are often done just to find evidence of causal relationships. Let’s say you work for a marketing firm that uses both business intelligence and analytics to help large e-commerce companies launch new products. Source: Spurious Correlations. ** Click to enlarge **.

article thumbnail

MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. According to research from Mike Blumenthal, 70% of local business conversions happen on the SERP with the smaller percentage happening on websites. Don’t get discouraged if your keyword research tool shows a low search volume for a query target.