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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 There are a number of benefits of using big data in e-commerce. Building an e-commerce customer journey map with big data will be easier when you know what steps to take. The preparation work.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry. Including feedback from experts can also give you a competitive advantage in the SERPs. Find the human connection.

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Very large scale and expensive research trials are often done just to find evidence of causal relationships. Using both in the process of creating a successful business intelligence strategy , will only make you more competitive in the market. For example, let’s say that your hypothetical e-commerce store sold boutique women’s fashion.

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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. According to research from Mike Blumenthal, 70% of local business conversions happen on the SERP with the smaller percentage happening on websites. competition (is this something realistically I can compete on?), Rip the bandaid off. on non-news sites.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you.

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. Now, answering 5.6

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Reduce cannibalism and competition.

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