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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Let’s say that the agency wants to focus on different areas like social media, email marketing , and SEO. A good example of a niche where siloing content makes sense is e-commerce. Here’s how to proceed: Brainstorm your topic clusters: Start by identifying the main topics or themes that your website covers.

Copywrite 157
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 There are a number of benefits of using big data in e-commerce. Building an e-commerce customer journey map with big data will be easier when you know what steps to take. The preparation work.

Commerce 343
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

With a consumer public struggling to get its basic needs met, you want to own the business that grows, sells, or markets the dried beans if you can determine they’ll continue to be a must-have in all times and seasons. My skills, for example, would enable me to teach almost any business in town how to market themselves.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. If a marketer stumbled across it, they wouldn't learn much. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area.

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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. 4) Embrace local e-commerce and product listings. Put your products everywhere you can.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Most BI software in the market are self-service. Data modeling: Marketers or analysts can use data modeling to assess the success of marketing campaigns and find improvement opportunities. Very large scale and expensive research trials are often done just to find evidence of causal relationships.