Zoominfo

DECEMBER 5, 2018

Considering this expansive reach, it only makes sense for marketers to wonder how they can use Reddit to their advantage. In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel.

Sports 157

Sports Entertainment Advantage Advantage 157

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. 3. Sales Influence—Why People Buy. The Ultimate List of Sales Podcasts.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Sales 113

Sales Competitive Profiling Learning 113

Zoominfo

JANUARY 22, 2019

While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. 92% of B2B buyers are more likely to make a purchase after reading a trusted review. Today we teach you how!

Business 213

Business Briefing Win Information 213

Netbasequid

MAY 26, 2023

They know that a company’s success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. If a company intends to thrive in the future or even exist in the future, it must therefore focus on becoming consumer-centric.

Analysis 97

Analysis Benchmarking Knowledge Competitive 97

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.

Research 100

Research Sales Profiling Startups 100

Zoominfo

JANUARY 19, 2020

While bad online business reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. 92% of B2B buyers are more likely to make a purchase after reading a trusted review.

Business 130

Business Briefing Win Information 130

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Sales 130

Sales Marketing Marketing Technology 130

Zoominfo

SEPTEMBER 3, 2018

Whether you realize it or not, marketers can use surveys to reach important business goals. If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. What is your company? Find this information through survey questions, such as: How easy is our product to use?

Business 133

Business Competitive Landscape Travel Benchmarking 133

CXL

JUNE 2, 2022

In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Account-based marketing is a team sport.

Marketing 78

Marketing Marketing Win Profiling 78

Digital B2B Marketing

JUNE 12, 2013

Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. As it should. If not, why not? It educates and informs.

Education 80

Education Marketing Marketing Information 80

Zoominfo

SEPTEMBER 3, 2018

Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. What is your company? Ready to learn more? Let’s get started!

Business 100

Business Competitive Landscape Travel Benchmarking 100

CXL

OCTOBER 16, 2022

Why such a poor return? It used demographic and website data to target shoppers who were likely to spend more and be satisfied with their orders. Use total first-time purchasers for the easiest “Number of customers acquired” calculation or include returning customers for a fuller picture. They got an ROI of $2 on every $1 spent.

Retail 107

Retail Sales Marketing Marketing 107

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Others, I wonder why they thought they could get it right. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. This blog doesn’t develop an audience. Social What?

Marketing 87

Marketing Marketing Business IT 87

bazaarvoice

APRIL 5, 2022

Why is it important? Segway’s failure is a great illustration of why product marketing shouldn’t be an afterthought. The role of a product marketing manager (PMM) varies between different industries, companies, and products. Why is product marketing important? Chapters: What is product marketing? Market research.

Marketing 52

Marketing Marketing Market Research Marketing Research 52

mention

FEBRUARY 24, 2021

Below you’ll learn 11 different strategies you can use to promote your podcast and attract new listeners online. Use a Podcast Marketing Service Wrapping Up: Which Promotion Method is Best for You? You should have at least 3 episodes ready to go when you launch. Table of Contents: 1. Optimize Each Episode for SEO 10.

Marketing 342

Marketing Marketing Education Learning 342

mention

JULY 5, 2023

Sourcing new leads is one of the biggest challenges for any SaaS company. Then, whenever an invitee signs up for your business using the same link or code, the referrer gets rewards. The reason why referral programs work is simple. Referral marketing uses the same reciprocity psychology.

Marketing 130

Marketing Marketing Advantage Advantage 130

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. Why should B2B companies embrace a B2P approach?

Sales 182

Sales Marketing Marketing Profiling 182

CXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. Social media platforms (e.g.,

Research 86

Research Copywrite Sales Education 86

Zoominfo

SEPTEMBER 20, 2018

Hard Skills for B2B Marketers. Here are some hard skills that directly correlate with B2B marketing success: 1. Whether you work in content creation, product marketing, or lead generation, you must be able to measure and analyze your campaigns using specific metrics and data points. Let’s get into it! Data analysis.

Marketing 193

Marketing Marketing Data Analysis Intelligence 193

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Sales 244

Sales Technology Technology Management 244

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. Go check them out!

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. Go check them out!

Sales 170

Sales Sales Enablement Research Management 170

Datapine Blog

MARCH 18, 2020

And which platforms should you focus on the most? A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.) Why Should I Use Social Media Reports? But how do you know where to target your audience? over various time frames.

Advantage 71

Advantage Advantage KPI Profiling 71

CXL

MAY 27, 2022

That’s why you need a demand generation strategy. It uses marketing to raise brand awareness and get people excited about your products or services. But each tactic and content asset should be underpinned by solid foundations that both sales and marketing teams are aligned on. B2B demand generation focuses on ROI.

Startups 96

Startups Sales Copywrite Research 96

Datapine Blog

FEBRUARY 4, 2020

As we have already talked about in our previous blog post on sales reports for daily, weekly or monthly reporting, you need to figure out a couple of things when launching and executing a marketing campaign: are your efforts paying off? If you are doing things in the right way, should you do more of it? Use professional software.

Marketing 112

Marketing Marketing KPI Analysis 112

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Your number one metric for any marketing initiative should be revenue. Use this only if you’re willing to dig into qualitative data. Why am I mentioning Clearbit?

Research 103

Research Sales Gaming Brainstorming 103

Zoominfo

JULY 10, 2019

In today’s blog post, we offer a comprehensive guide to social listening. Though similar, social media monitoring is simply the process of watching @mentions and comments pour in via your social profiles, mobile apps or blogs. They also take to social media to discuss the products they buy and the brands they buy from.

Marketing 180

Marketing Marketing Competitive Analysis 180

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Marketing 88

Marketing Marketing KPI Benchmarking 88

Moz

MARCH 24, 2021

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. Internationalization is one of the leading causes of technical SEO debt for multinational companies. Let's talk about it.

Commerce 74

Commerce Win Gaming Competitive 74

mention

JUNE 12, 2023

As far as digital visibility goes, social media activity and interactions are pivotal in how a company can reach a wider audience, engage with potential customers, promote its products or services, and generate vital brand awareness. How Much Should You Spend on Your Social Media Efforts ?

Marketing 246

Marketing Marketing Benchmarking Management 246

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter.

Marketing 51

Marketing Marketing Learning Sales 51

Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop.

Knowledge 41

Knowledge Information Marketing Marketing 41

Similarweb

DECEMBER 16, 2020

You can see why this is critical for your search marketing. When using the 302 Redirect, search engines and browsers will treat the new URL as temporary. Only use the 302 Redirect when you plan to go back to the original URL at some point. Again, only one element should vary. 302 Redirect. This has implications for SEO.

Marketing 98

Marketing Marketing KPI Algorithm 98

Netbasequid

APRIL 20, 2021

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. It’s about what is providing true lift in brand awareness – and why. There’s really no limit to the use cases social listening supports – especially when you have the right tools. Your selection criteria matter.

Analysis 105

Analysis Management Algorithm Profiling 105

Netbasequid

DECEMBER 20, 2020

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. It’s about what is providing true lift in brand awareness – and why. There’s really no limit to the use cases social listening supports – especially when you have the right tools. Your selection criteria matter.

Analysis 98

Analysis Management Algorithm Profiling 98