Zoominfo

NOVEMBER 1, 2018

This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Social media accelerates the sales pipeline.

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Benchmarking Gaming Sales Win 204

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

Profiling 190

Profiling Sales Education Research 190

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

CXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates.

Capital 89

Capital Sales Education Startups 89

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. Keep reading!

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Sales Startups Marketing Marketing 230

mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Table of Contents: What is a sales pipeline? What is a sales funnel? The differences between a sales pipeline and a sales funnel Wrapping it up. What is a sales pipeline?

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Sales Copywrite Marketing Marketing 157

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

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Sales Win Gaming Research 187

Zoominfo

JUNE 14, 2018

That way, you can pick and choose your entire day to strategically cover every topic you’re interested in. Instead, choose a variety of topics and speakers that will add value to your day-to-day profession. Think about all the great sessions you attend, there’s got to be a blog post in there somewhere.

Entertainment 159

Entertainment Travel Sales Gaming 159

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests.

Market Research 159

Market Research Marketing Research Research Marketing 159

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. Now, if you’re a sales rep, this statistic might leave you scratching your head. Prepare for your sales conversations with better prospect research. Prepare for your sales conversations with better prospect research. The short answer?

Research 113

Research Sales Commerce Information 113

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Zoominfo

SEPTEMBER 3, 2018

Let’s explore some specific business applications that can benefit from this type of feedback: New product development: Be proactive and test new products out with current customers. What topics would you like to see covered at next year’s event? Sample questions include: What topics interest you the most? Trust drives sales.

Business 133

Business Competitive Landscape Travel Benchmarking 133

Domo

SEPTEMBER 23, 2020

Among the topics the trio covered was a new leadership concept that has emerged in recent months: distributed leadership. “We Joy and Randy pointed to a new type of analytics that has come to the surface this year, especially as it relates to sales teams. “Up

Sales 52

Sales Win Business Information 52

Zoominfo

SEPTEMBER 3, 2018

Let’s explore some specific business applications that can benefit from this type of feedback: New product development: Be proactive and test new products out with current customers. What topics would you like to see covered at next year’s event? Sample questions include: What topics interest you the most? Trust drives sales.

Business 100

Business Competitive Landscape Travel Benchmarking 100

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

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Sales Research Loss Intelligence 246

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

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Sales Enablement Sales Marketing Marketing 241

Zoominfo

FEBRUARY 6, 2018

If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Outdated Sales Technique: Overselling the product. New Approach: Sales and Marketing Alignment.

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Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. Sales agrees! This is where sales funnel awareness is important.

Sales 246

Sales Gaming Marketing Marketing 246

Zoominfo

JULY 30, 2019

In today’s blog post, we break down the most common B2B branding mistakes and help your business avoid them. Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. Mistake #2: Your branding over-emphasizes sales. Let’s get into it!

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Sales Sales Enablement Marketing Marketing 193

Zoominfo

DECEMBER 20, 2019

We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects.

Sports 243

Sports Gaming Sales Capital 243

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

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Sales Sales Enablement Research Win 212

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. Sales agrees! This is where sales funnel awareness is important.

Sales 147

Sales Gaming Marketing Marketing 147

Zoominfo

MAY 14, 2020

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business.

Intelligence 162

Intelligence Intelligence Predictive Analytics Profiling 162

CXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. This will help you develop strategies that resonate. Qualitative research can also be gathered during sales calls. Use this data alongside qualitative research from your sales team.

Research 86

Research Copywrite Sales Education 86

Zoominfo

DECEMBER 12, 2018

The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. Given the complex nature of the modern buyer’s journey, it should come as no surprise that the typical B2B sales cycle is longer than the typical B2C sales cycle. 5 Tips to Shorten the Sales Cycle with Social Media.

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Sales Profiling Advantage Advantage 210

Zoominfo

JULY 14, 2023

A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. If you’re looking to get even more specific, then you can look to develop an ideal customer profile, or ICP. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130

Datapine Blog

FEBRUARY 17, 2023

Many organizations rely on this technology because they don’t like the idea of constantly displaying a third-party application for their core analytical activities, but also don’t want to invest in developing a solution of their own as this process costs a lot of time and money.

Business Intelligence 76

Business Intelligence Intelligence Intelligence Security 76

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your email subject lines for B2B sales? ” We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople. .” Before you write another blog post, read this.” The answer is “yes.”

Sports 130

Sports Sales Gaming Capital 130

CXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Win 82

Win Marketing Marketing Profiling 82

Zoominfo

JULY 10, 2019

In today’s blog post, we offer a comprehensive guide to social listening. Though similar, social media monitoring is simply the process of watching @mentions and comments pour in via your social profiles, mobile apps or blogs. Product development. Let us break it down for you. Customer service. Determine your target keywords.

Marketing 180

Marketing Marketing Competitive Analysis 180

CXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Research 103

Research Sales Gaming Brainstorming 103

Zoominfo

SEPTEMBER 23, 2018

Today’s blog post breaks down B2B podcasting into a few easy steps. Your overarching subject should be a general topic that contains many sub-topics—which you can touch on in individual episodes. Check out our recent blog post for more podcasting inspiration: The Ultimate List of Marketing Podcasts. Let’s get started.

Entertainment 176

Entertainment Advantage Advantage Innovation 176

CXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. sale, sign-up, or download) compared to the total number of visits. Conversion rate.

Predictive Analytics 88

Predictive Analytics Analysis Algorithm Sales 88

Zoominfo

MAY 15, 2019

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Did you know that sales reps spend 64.3%

Sales 224

Sales Brainstorming Profiling Sales Enablement 224

Zoominfo

APRIL 29, 2018

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Did you know that sales reps spend 64.3%

Sales 196

Sales Brainstorming Profiling Sales Enablement 196

Zoominfo

JANUARY 16, 2019

Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine. Study the way your audience speaks about products and relevant topics. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 9, 2020

Whether it’s a blog post, paid advertisement, email, or landing page , your copy must read like it was written by a real person rather than churned out by an anonymous machine. Study the way your audience speaks about products and relevant topics. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130