Zoominfo

MAY 29, 2018

We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. The best way to discover these keywords and phrases is to actually sit in on customer service or sales calls. Bolster Your SEO Strategy with PR.

Commerce 153

Commerce Algorithm Market Research Marketing Research 153

Zoominfo

JUNE 4, 2018

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Here’s what we recommend: Brand Awareness: An easy way to show brand awareness on social media is through the number of brand mentions or tags you receive. Yes, your LinkedIn audience is smaller. Renewal rate.

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

DECEMBER 12, 2019

The sender’s email deliverability may drop significantly, and entire domains may be blacklisted , preventing even operational or one-on-one correspondence with customers and prospects. Great idea…unless you want to generate new leads and increase sales. The post How to Avoid the Spam Trap appeared first on ZoomInfo Blog.

Profiling 195

Profiling Win Marketing Marketing 195

mention

NOVEMBER 10, 2021

Plus, well-crafted ad campaigns not only help drive more sales but also improve your organic rankings and brand awareness on Amazon. Couple that with the built-in advertising solutions and — and you can boost sales quicker. In the above screenshot, the products with the “Sponsored” tag are ads targeting “headphones” as a keyword.

Marketing 246

Marketing Marketing Gaming Sales 246

mention

MARCH 27, 2024

They know that protecting online reputation is key to sales. They also impact how negative online reviews impact engagement and sales. One of my principal strategies involves creating a robust digital footprint that spans across various content platforms—blogs, industry forums, social media, and more. The short answer is “yes.”

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. This will allow you to find out where prospects are leaving before completing the goal.

Sales 56

Sales Commerce Advantage Advantage 56

Tinuiti

MARCH 7, 2024

Brands will need to assess, or reassess, how Amazon’s ad tools contribute to their digital marketing strategy whether Amazon is a major sales channel for their products or not. We’re already seeing things like the Amazon Ad Tag become more popular and I believe this is just the beginning.

Retail 230

Retail Commerce Advantage Advantage 230

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. Competitor content.

Briefing 60

Briefing Retail Research Startups 60

Netbasequid

MAY 12, 2021

With social media’s potential to drive sales, brand awareness, engagement and much more, brands are adopting social media analytics. Places like blogs, forums, comment data, news sites, professional, employee and consumer reviews, and more – everything on the social web, in fact. What do we mean by this?

Benchmarking 64

Benchmarking Globalization Advantage Advantage 64

E2M

AUGUST 8, 2022

And as more business owners are turning to local SEO to boost their sales, having a strategy is all the more necessary. Using the Market Explorer tool, you can dig into social media, blogs, and websites based on demographics like age, gender, and location. Missing ALT text tags. Why Do You Need a Solid Local SEO Strategy?

Business 57

Business Benchmarking KPI Profiling 57

mention

OCTOBER 7, 2022

However, the level of competition is daunting, and you must not only make a visually stunning eCommerce store but also employ effective SEO techniques to increase your site visibility, traffic, sales, and revenue. SEO is the most budget-friendly and effective technique you can utilize to enhance the prospects of your online store.

Commerce 157

Commerce Retail Sales Information 157

Moz

AUGUST 25, 2019

That is, what are the qualities that make a potential customer more likely to convert to sale? We’ll make the sales.”. Leads are up, but sales aren’t,” they might say, or “yes, we’re getting more leads, but they’re the wrong leads.” Talk to the client, though, and you’ll often find that they’re not happy. What happened?

Sales 51

Sales KPI Information Business 51

Moz

MAY 14, 2020

That page will be identical, and it will have a canonical tag so that all of the link value should pass back to the original. Imagine you're on a client call, sales call and someone comes to you and they say they want link building. Now you've got a ton of link spam pointing to the page. Well, you don't want that pointing to your site.

Profiling 68

Profiling Research Sales IT 68

Datapine Blog

SEPTEMBER 29, 2022

From customer relations to marketing, sales, and finances, being able to make informed decisions with your own data is just invaluable in today’s fast-paced world. With phone calls, your sales reps will be wasting more of their time on wrong numbers or numbers that won’t pick up. million a year. Source #1: Mergers and acquisitions.

Management 96

Management Data Analysis Matrix Profiling 96

mention

DECEMBER 11, 2023

For example, if a pin featuring DIY home decor tips is gaining traction, consider creating a blog series or video content in that niche. This could prompt a campaign focusing on converting wish-listed items into sales. Click here to learn more about setting up Pinterest tags and monitoring website events through Pinterest Analytics.

Profiling 205

Profiling Benchmarking Algorithm Analysis 205

mention

FEBRUARY 16, 2022

Your Instagram posts shouldn’t center around sales, sales, sales. Instead, your posts should focus more on delivering value — and, when appropriate, encouraging sales, too. You can also give bonus entries for tagging friends and commenting on your post.

Marketing 350

Marketing Marketing Education Profiling 350

Zoominfo

MAY 28, 2018

Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. For an in-depth guide to creating high-quality content for SEO, check out the following blog post: How to Boost Organic Traffic to Your B2B Blog. Do you use the right H tags? Keyword Clusters.

Algorithm 194

Algorithm Retail Profiling Sales 194

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. Today’s blog post will tell you everything you need to know. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.

Win 221

Win Marketing Marketing Research 221

SpyFu

JUNE 7, 2021

These are from prospects actively looking for your product pages online. This ultimately leads to fewer sales and a lack of growth for your ecommerce business. On-page SEO is the deal-breaker between prospects who eventually make a purchase and those who don’t. An ecommerce business can only benefit from a strong SEO strategy.

Research 98

Research Security Security Hospitals 98

Zoominfo

SEPTEMBER 4, 2018

YouTube is often referred to as a social media platform—used to share immersive, high-quality video content that educates and engages potential prospects and existing customers. So, next time you upload to your channel, be sure to include a target keyword in the tags, description box, title, and closed captioning of your video.

Algorithm 150

Algorithm Research Marketing Marketing 150

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction. The marketing funnel (customer journey).

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.

Sales 57

Sales Research Management Competitive 57

Moz

MARCH 24, 2021

Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users.

Commerce 74

Commerce Win Gaming Competitive 74

CXL

DECEMBER 13, 2022

Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” Some 74% of optimizers with a structured approach to conversion also claim improved sales. This can involve fixing, adding, or improving tag/event handling in analytics. Blog post and newsletter publishing schedule. How to improve A/B test results.

Win 106

Win Analysis Algorithm Knowledge 106

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? When getting started with creating blog content , you want readers to easily comprehend what it is you’re trying to tell them. Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post.

Brainstorming 71

Brainstorming Education Research Learning 71

Moz

SEPTEMBER 29, 2019

In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site. Part of that is taking the time to review your prospect and determine what might interest them: Helping get traffic to their site? When you need to boost e-commerce sales. Paying them…?

Commerce 60

Commerce Retail Competitive Algorithm 60

Similarweb

DECEMBER 16, 2020

Ad Monetization means publishing ads on your website, blog, or app to generate revenue. Display networks, blogging platforms, and Social media platforms offer tools and features for ad monetization. Read our blog post on how to build a successful affiliate marketing strategy for more valuable information. Attribution Models.

Marketing 98

Marketing Marketing KPI Algorithm 98

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale.

Profiling 60

Profiling Sales Research Gaming 60

Zoominfo

FEBRUARY 21, 2018

In-person interaction is the best way to create meaningful relationships with prospects. The “Profit” number only includes sales made as a direct result of your trade show appearance. You must complete a full sales cycle before you can determine exactly how much profit you generated. Make it easy for prospects to find you.

Marketing 173

Marketing Marketing Briefing Travel 173

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. If it does not, the vision is hollow, and the prospects that were attracted to the vision quickly fall out of your sales funnel when they realize your product is not aligned.

Sales 40

Sales Predictive Analytics Business Intelligence Marketing 40

Zoominfo

JANUARY 30, 2019

In-person interaction is the best way to create meaningful relationships with prospects. You have to get more targeted: create content that illustrates the value of the event, and the value prospects will gain if they visit your booth. Promote your booth: First and foremost, tell your prospects where they can find you.

Marketing 130

Marketing Marketing Briefing Travel 130

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Maybe its time to champion personal involvement in social media first. All B2Bs are not created equal.

Marketing 51

Marketing Marketing Learning Sales 51

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more. Ubersuggest : Need fresh ideas for blog content? Keep reading!

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more. Ubersuggest Need fresh ideas for blog content? Keep reading!

Marketing 130

Marketing Marketing Competitor Analysis Market Intelligence 130