Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Is your website content mapped to your sales journey in a way that makes sense?

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

DECEMBER 12, 2019

Great idea…unless you want to generate new leads and increase sales. Outbound campaigns are the key to growth in the B2B world, and every sales and marketing team has to leverage data to be successful. Your email address would also get tagged as “potentially dangerous” because it was on a list that contained a spam trap.

Profiling 195

Profiling Win Marketing Marketing 195

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. The more complete and accurate the data, the more likely it is that your marketing and sales efforts will align with the needs of your target customer.

Business 130

Business Sales Market Intelligence Loss 130

Zoominfo

AUGUST 25, 2020

We’ll answer that question in today’s blog post. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use. Aligning with sales departments ensures that everything marketing does is in line with sales goals. We try to demonstrate it in our day-to-day routines.

Marketing 130

Marketing Marketing Briefing Sales 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos. Think outside the box and get creative!For

Marketing 187

Marketing Marketing Gaming Win 187

mention

MARCH 27, 2024

They know that protecting online reputation is key to sales. They also impact how negative online reviews impact engagement and sales. They draw clients from well-known platforms like Facebook, Instagram, TikTok, or – for B2B – LinkedIn. The short answer is “yes.” It does this using specific strategies, often custom.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes.

Marketing 100

Marketing Marketing Travel Education 100

mention

APRIL 20, 2021

This means two things: There’s a LOT of information created each day on social media platforms only ( not even counting blog posts, news articles, forums and review sites ). That’s true for all types of businesses, regardless of their business model (B2B, B2C, B2B2C, etc.). What’s more, it has become a powerful sales tool.

Gaming 246

Gaming Competitive Analysis Learning 246

Moz

AUGUST 25, 2019

That is, what are the qualities that make a potential customer more likely to convert to sale? We’ll make the sales.”. Unfortunately, this is often the point in a B2B engagement where the wheels start to come off the bus. Chances are, your new B2B client didn’t seek out your services because everything was going great for them.

Sales 51

Sales KPI Information Business 51

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. Theme: Enterprise by StudioPress.

Research 40

Research Technology Technology Information 40

mention

FEBRUARY 24, 2021

For example, a B2B marketing podcast may do well being promoted across LinkedIn. However, you can also reach out via Facebook and Twitter and tag the brand letting them know about the endorsement. If you for example own a podcast for salespeople, make sure you get listed in an article about sales podcasts (see screenshot below).

Marketing 342

Marketing Marketing Education Learning 342

Zoominfo

MAY 28, 2018

So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. A Beginner’s Guide to B2B SEO Strategy. And now, moving onto the more technical aspects of a B2B SEO strategy. URLs play a big role in a B2B SEO strategy.

Algorithm 194

Algorithm Retail Profiling Sales 194

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. Today’s blog post will tell you everything you need to know. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.

Win 221

Win Marketing Marketing Research 221

Zoominfo

JULY 30, 2018

Focus on user experience: Let’s face it—even if your blog provides the best advice in the world, it’ll be a wasted effort if it’s not easy to read and navigate. Build an internal linking structure to encourage users to read other blog posts and information on your website. 2. Understand the basic principles of link building.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Zoominfo

SEPTEMBER 4, 2018

Keyword Usage: In order to create a successful piece of content, marketers know they must use a certain set of keywords within the metadata, title, body, and image tags of a page. So, next time you upload to your channel, be sure to include a target keyword in the tags, description box, title, and closed captioning of your video.

Algorithm 150

Algorithm Research Marketing Marketing 150

Zoominfo

MARCH 13, 2019

Here’s one answer: The best B2B marketers think in terms of systems and processes instead of tasks and outcomes. Gini Dietrich, the founder of Arment Dietrich and the popular PR industry blog Spin Sucks , is one of many marketers who achieves success through time blocking. To learn more about ZoomInfo, contact our sales team today!

Marketing 233

Marketing Marketing Briefing Travel 233

CXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. submits a form).

Marketing 88

Marketing Marketing KPI Benchmarking 88

CXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Win 82

Win Marketing Marketing Profiling 82

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Moz

MARCH 24, 2021

Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success. Joyce Collarde.

Commerce 74

Commerce Win Gaming Competitive 74

Moz

NOVEMBER 14, 2019

In today's video, we're going to talk about exactly how you can distribute your content so when you write that blog post, you write that landing page, when you create that e-book, you create that infographic, whatever resource you've developed, you can ensure that that content is reaching the right people on the right channel at the right time. ?

Research 52

Research Sales Commerce Marketing 52

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale.

Profiling 60

Profiling Sales Research Gaming 60

Moz

MARCH 14, 2021

Committing to a Google Posts schedule , publishing micro-blog-style content on an ongoing basis to increase awareness about products, services, events, and news surrounding the locations you’re marketing. My article on how to feed, fight, and flip Google was one of the most-read here on the Moz blog in 2020. 4) The path to success.

IT 66

IT Business Profiling Education 66

Similarweb

DECEMBER 16, 2020

Ad Monetization means publishing ads on your website, blog, or app to generate revenue. Display networks, blogging platforms, and Social media platforms offer tools and features for ad monetization. Read our blog post on how to build a successful affiliate marketing strategy for more valuable information. Attribution Models.

Marketing 98

Marketing Marketing KPI Algorithm 98

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. All B2Bs are not created equal.

Marketing 51

Marketing Marketing Learning Sales 51

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. If it does not, the vision is hollow, and the prospects that were attracted to the vision quickly fall out of your sales funnel when they realize your product is not aligned.

Sales 40

Sales Predictive Analytics Business Intelligence Marketing 40

Digital B2B Marketing

APRIL 7, 2011

Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post.

Marketing 44

Marketing Marketing Benchmarking Win 44

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Knowledge 42

Knowledge IT Research Marketing 42

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Offer a different way to register.

Knowledge 41

Knowledge Information Marketing Marketing 41

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more.

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. This begs the question: How does one juggle such a variety of responsibilities?

Marketing 130

Marketing Marketing Competitor Analysis Market Intelligence 130

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. The “Profit” number only includes sales made as a direct result of your trade show appearance. You must complete a full sales cycle before you can determine exactly how much profit you generated. In fact, the average company allocates 31.6%

Marketing 173

Marketing Marketing Briefing Travel 173

mention

JUNE 12, 2023

For example, if you’re a B2B company, LinkedIn is a great platform to reach influential decision-makers within a company. This could include blog posts, infographics, external industry news, videos, or even just funny memes and content. Choose the right platforms. Not all social media platforms are created equal.

Marketing 246

Marketing Marketing Benchmarking Management 246

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. Work this theme into your editorial calendar and create different types of content – blog posts, E-Books, videos, infographics, etc. Learn more about influencer marketing best practices here: B2B Influencer Marketing. that feature this theme.

Marketing 130

Marketing Marketing Briefing Travel 130

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse. LinkedIn has tremendous B2B data for targeting advertising.

Advantage 43

Advantage Advantage Win Profiling 43

Netbasequid

APRIL 20, 2021

By automating the process, Kicksta builds your following more quickly, putting you on the radar of additional followers, and helping you increase sales, paid partnership opportunities, and more. It can also be integrated into B2B data providers for a fuller consumer picture. Business profiles. News articles. Patent applications.

Analysis 105

Analysis Management Algorithm Profiling 105