Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. If you’re skeptical about AI, today’s blog post is for you. 47% of digitally mature organizations say they have a defined AI strategy ( source ).

Intelligence 247

Intelligence Intelligence Globalization Sales 247

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Sales Enablement 157

Sales Enablement Sales Marketing Marketing 157

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. They click the ad and ultimately read the blog post.

Marketing 236

Marketing Marketing Sales Finance 236

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. What is a Sales Strategy?

Sales 130

Sales Sales Enablement Technology Technology 130

mention

JULY 21, 2021

From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Table of Contents: Getting Ready (Prerequisites) Top 3 Instagram Monetization Strategies Recap. Without ensuring your page has these, the strategies discussed later on in the article will not work.

Profiling 261

Profiling Algorithm Sports Sales 261

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Continue reading to learn how you can kick-start your data-driven PR strategy. Similarly, most companies have access to information about product sales and customer buying habits. Stuck for data ideas? Borrow someone else’s data.

Retail 188

Retail Sales Enablement Loss Sales 188

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Sales success comes down to one thing: your speed to connect.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

Sales 207

Sales Management Sales Enablement Research 207

Smart Data Collective

DECEMBER 23, 2019

Smart businesses will look for new ways to use AI to boost their online marketing strategies. As new AI breakthroughs come to light, the online marketing industry will continue to benefit. But how can you use AI to improve the ROI of your online marketing strategy? Using to Improve Your Digital Marketing Strategy.

Marketing 135

Marketing Marketing Banking Intelligence 135

Zoominfo

SEPTEMBER 16, 2020

The benefits of a well developed B2B brand are far and wide. Shortens the sales cycle. Developing A Channel Strategy. your blog should live on your website, whereas your social media can play around with different forms of content. If you have a question about B2B, they have a blog that will answer it in detail.

Marketing 261

Marketing Marketing Sales Information 261

Zoominfo

AUGUST 6, 2019

B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost. Keep reading for our favorite tried and true digital marketing strategies: . Four Tried and True Digital Marketing Strategies. Ready to learn more? Try Before You Buy.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. They click the ad and ultimately read the blog post.

Marketing 130

Marketing Marketing Sales Technology 130

SCIP

MARCH 27, 2024

SCIP Insights AI-Powered Competitive Intelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitive landscape, staying ahead of the curve is essential for businesses striving to thrive. In this blog, we'll explore how AI is transforming business strategies by enhancing competitive intelligence capabilities.

Competitive Intelligence 40

Competitive Intelligence Competitive SCIP Intelligence 40

mention

SEPTEMBER 15, 2023

We will also explore what fuels these changes, the strategies that make them work, and real-life examples that light the way ahead. Meanwhile, when it comes to new customers, the chance of closing a sale stands at just 5-20%. With this insight, they can tailor navigation, enhancing user experience and potentially increasing sales.

Innovation 157

Innovation Marketing Marketing Algorithm 157

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. One-touch models (first-touch and last-touch) have certain benefits, but they don’t paint a wholly accurate picture of a multi-faceted buyer’s journey. Let’s get into it!

Marketing 160

Marketing Marketing Sales Technology 160

mention

MARCH 3, 2023

All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. For instance, how a brand addresses customer pain points – before, during, and post-sales determines customer service experience. How can this benefit the company?

Marketing 261

Marketing Marketing Win Knowledge 261

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .”

Profiling 138

Profiling Sales Analysis Business Intelligence 138

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

AUGUST 9, 2018

increase in sales productivity and a 12.2% increase in sales productivity and a 12.2% B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads ( source ).

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). In-house marketers who are personalizing their Web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales ( source ).

Marketing 214

Marketing Marketing Retail Security 214

Timo Elliot

MAY 19, 2023

You can see their full entryv” Enabling a Data-Driven Culture by Integrating SAP Solutions with SAP Business Technology Platform ” on the awards site. This shift has enabled them to concentrate on more intricate aspects of data quality and governance.

Innovation 98

Innovation Finance Technology Technology 98

Owler

MARCH 10, 2023

In today's competitive business environment, it's essential that during your prospecting , marketing strategy approaches are also kept in mind to ensure you get to the heart of what your target customers need. Email marketing enables you to communicate directly with potential customers with messages and offers personalized to them.

Marketing 52

Marketing Marketing Profiling Sales 52

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading!

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .”

Profiling 130

Profiling Sales Analysis Business Intelligence 130

Zoominfo

AUGUST 12, 2018

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. If you’re skeptical about AI, today’s blog post is for you. . 47% of digitally mature organizations say they have a defined AI strategy ( source ).

Intelligence 150

Intelligence Intelligence Sales Globalization 150

mention

MARCH 1, 2023

Finding email marketing automation tools that work for your goals and marketing strategies can have a major impact on the overall success of your email marketing campaigns. Improved Targeting and Segmentation Another key benefit of email marketing automation is the ability to target specific customer segments with tailored messages.

Marketing 275

Marketing Marketing Startups Commerce 275

mention

NOVEMBER 10, 2021

Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies. Amazon marketing optimization strategies Time to zone in on amazing returns. Table of Contents: What are Amazon ads? Types of Amazon ads?

Marketing 246

Marketing Marketing Gaming Sales 246

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. We’re speaking, of course, of the sales funnel.

Sales 228

Sales Marketing Marketing Technology 228

Datapine Blog

JUNE 15, 2023

These analytical tools allow decision-makers to get a sense of their performance in a number of areas and extract valuable insights to inform their future strategies and boost growth. Keep reading to find a definition, benefits, examples, and some key best practices to generate them successfully! What Is A Performance Report?

Knowledge 83

Knowledge Benchmarking Sales Analysis 83

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

Zoominfo

NOVEMBER 20, 2023

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. As a result, marketers can be immediately looped in to key insights and trends that can help inform their GTM strategy.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. Today’s blog post is for you! What is a data-driven sales strategy?

Sales 170

Sales Startups Technology Technology 170

Evalueserve

AUGUST 31, 2021

Competitive Insights are bits of data and information collected by a competitive intelligence solution enabling business teams to stay ahead of changing markets and increased competition in their industry. In this blog, we’ll discuss how competitive insights can help different teams turbocharge data-backed outcomes. . Sales Teams .

Competitive 52

Competitive Competitive Landscape Sales Competitive Intelligence 52

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

Sales 180

Sales Knowledge Sales Enablement Security 180