mention

MARCH 23, 2022

Marketers are overwhelmed by their jobs, and it’s easy to see why. The flood of data you’re expected to handle keeps getting bigger, not least because marketers cover as many as 13 different channels , with big data having reached tsunami-like proportions. Markets, trends, and consumer expectations are fluctuating like mad.

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Marketing Marketing Predictive Analytics Sales 273

mention

NOVEMBER 29, 2023

A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. Scalability : With AI, you can easily scale your content production to meet the growing demands of your audience.

Research 167

Research Analysis Competitor Analysis Competitive 167

FedSavvy

NOVEMBER 27, 2023

This blog will focus first and foremost on the company’s reorganization announcement to realign its operating groups and restructure its corporate leadership effective January 1, 2024. We last looked at Leidos in late 2022 , and captured some of the company’s noteworthy wins, investments in capabilities, and critical M&A activity.

Technology 130

Technology Technology Win Security 130

mention

JULY 24, 2023

Nowadays, in such a competitive digital landscape, businesses need to utilize every tool and marketing channel possible to stand out from the crowd. Similarly, many view SEO as something that’s disparate from their other marketing activities. Table of Contents: How Can Social Media and SEO Marketing Strategies Work Together ?

Profiling 130

Profiling Research Startups Algorithm 130

mention

SEPTEMBER 15, 2023

While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Product Development Aligning your product with customer expectations is crucial for staying competitive in today’s market and building a loyal user base.

Innovation 157

Innovation Marketing Marketing Algorithm 157

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 241

Marketing Marketing Gaming Research 241

mention

MARCH 29, 2023

In 2023, every brand has utilized email marketing and understood its importance. With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales.

Marketing 271

Marketing Marketing Sales Algorithm 271

mention

MARCH 30, 2022

If I ask you to include videos in your marketing strategy, you’ll be staring at me like I’m some dork. It’s 2022, and if I’m still talking about using videos in marketing, I’m a boomer for sure. Everyone is using videos in marketing. This is the reason why 94% of marketers agree to using more videos to keep their ROI high.

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mention

APRIL 14, 2023

Innovation: By bringing together different perspectives, skill sets, and working with others, you may discover new ways of solving problems or developing products. Innovation: By bringing together different perspectives, skill sets, and working with others, you may discover new ways of solving problems or developing products.

Advantage 261

Advantage Advantage Sports Learning 261

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

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Sales Marketing Marketing Profiling 246

Alexa

JULY 12, 2021

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels. Customers Can Directly Reach Your Brand at Any Time.

Marketing 221

Marketing Marketing Entertainment Knowledge 221

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Sales 264

Sales Profiling Marketing Marketing 264

mention

JUNE 12, 2023

As far as digital visibility goes, social media activity and interactions are pivotal in how a company can reach a wider audience, engage with potential customers, promote its products or services, and generate vital brand awareness. How Much Should You Spend on Your Social Media Efforts ?

Marketing 246

Marketing Marketing Benchmarking Management 246

mention

MAY 19, 2021

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. There is a constant struggle for marketing professionals to catch your reader’s attention. Create long-form content. Use video content to build efficient communications.

Win 354

Win Marketing Marketing Algorithm 354

mention

MARCH 9, 2022

Rebranding is not just creating a new logo and new website design, but it rethinks the marketing strategy, including your brand values, mission statement , and new ways for increasing sales. In that case, you might need to change your current marketing strategy or do market research to define the problem. New philosophy.

Market Research 334

Market Research Marketing Research Research Marketing 334

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

mention

DECEMBER 15, 2023

In this article, we will unveil the process of creating comprehensive and accurate customer personas for targeted marketing. Also referred to as a marketing persona, it includes the most common attributes of your customers. Gone are the days when customers would respond to traditional advertising methods. What is a Customer Persona?

Marketing 167

Marketing Marketing Profiling Research 167

mention

JUNE 14, 2023

A lot of them miss valuable conversations with customers actively looking to buy their products. Or worst, ignore negative comments about their products on social media. With an increasing number of users and social media content, businesses are struggling to cut through the noise. Table of Contents: What is Social Listening ?

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

mention

APRIL 20, 2022

It’s something that is becoming more and more important to every profession and not just marketers. In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. Whether you know it or not. Whether you like it or not!”

Profiling 337

Profiling Knowledge Loss Gaming 337

Timo Elliot

APRIL 8, 2024

Marketers are being tempted to use the latest generative AI tools to create a tsunami of spam content—flooding the zone with automated social and blog posts. But the right answer is to take a step back and remember what marketing is for: to help buyers buy. This has been on my mind recently. How will that be possible?

Algorithm 59

Algorithm Marketing Marketing Retail 59

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks.

Marketing 221

Marketing Marketing Briefing Sales 221

mention

MARCH 11, 2024

This type of long-form content format gives brands the opportunity to build a narrative around their values, mission, and products in a way that feels organic and genuine to the listener. Ever thought about how a podcast could be a game-changer for your brand’s story? Well, you’re in the right place, and it’s time to tune in.

Entertainment 157

Entertainment Brainstorming Startups Gaming 157

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

mention

JULY 28, 2023

In the ever-evolving digital marketing landscape, affiliate marketing has cemented its place as a potent, ROI-driven strategy. Affiliate marketing is a symbiotic arrangement where a business rewards affiliates (individuals or companies) for each visitor or customer brought in by their marketing efforts.

Marketing 130

Marketing Marketing Knowledge Gaming 130

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. MQLs are also critical to an organization’s lead generation marketing strategy. What Is Lead Qualification in Marketing?

Sales 130

Sales Marketing Marketing Information 130

Zoominfo

JULY 6, 2020

Our blog team set out to research and create content that helped our readers do the same. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. It’s because, despite our current situation, the need for businesses to go-to-market remains.

Sales 264

Sales Research Marketing Marketing 264

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

Marketing 189

Marketing Marketing Sales Technology 189

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. Messaging, distribution, reach and optimization. What is Demand Generation?

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. What is a Sales Strategy?

Sales 130

Sales Sales Enablement Technology Technology 130

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Sports 196

Sports Technology Technology Marketing 196

Smart Data Collective

JUNE 14, 2022

You need to figure out who your product or service most appeals to and who you had in mind when creating it. Your key demographic will likely have a particular need for what you are offering and so you need to market your business in a way that caters to that particular group. Establish your Audience.

Business 262

Business Data Mining Profiling Sales 262

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing 257

Marketing Marketing IT Sales 257

mention

NOVEMBER 18, 2022

Startup owners are investing heavily in marketing and PR so that their startups garner some much-needed attention. Did you know that a simple social media post or an article on a website can contribute greatly to brand recognition and marketing efforts? Are you wanting to attract attention to a new product launch? Tell a Story.

Startups 284

Startups Brainstorming Research Information 284

E2M

APRIL 15, 2024

Alignment 5. Visual hierarchy plays a big role in the design and user experience of your website. The success of a website depends on its ability to guide users effortlessly from point A to point B. That’s where visual hierarchy comes in. It’s about using size, color, and layout to direct attention and make browsing intuitive.

Win 113

Win Sales Information Advantage 113

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent?

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Profiling 246

Profiling Sales Research Information 246

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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Marketing Marketing Alliance Market Intelligence 130