Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. 4 Tips for Selling to the Social Savvy Buyer.

Profiling 190

Profiling Sales Education Research 190

Zoominfo

FEBRUARY 5, 2021

It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Let’s start with that dream customer.

Sales 130

Sales Profiling Win Research 130

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Glad you asked!

Sales 196

Sales Research Marketing Marketing 196

Zoominfo

OCTOBER 5, 2021

This ‘weeding out’ will clear the path for qualifying leads further, including giving prospective buyers a lead score and segmenting leads into lists. The main difference between a marketing qualified lead (MQL) and sales qualified lead (SQL) depends on where the lead is in the buying journey.

Sales 130

Sales Marketing Marketing Information 130

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. What are buyer personas? Let’s get into it! Continue reading.

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Information overload derails the traditional buyer’s journey.

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. From then on, brands must convert first-time customers into repeat buyers. A study by MailChimp found that the average email open rate across industries is 21.33%. Stage 1: New Subscribers.

Marketing 264

Marketing Marketing Education Information 264

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Your best buyers are most active on social platforms.

Benchmarking 204

Benchmarking Gaming Sales Win 204

mention

OCTOBER 11, 2023

But soon enough, they found themselves lost in the sea of bigwigs in the industry who could out-write, out-advertise, and outspend them at every turn. They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits.

Marketing 167

Marketing Marketing Commerce Knowledge 167

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Unfamiliar with the term? What is Email List Segmentation?

Copywrite 130

Copywrite Hospitals Commerce Banking 130

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. After you gain a lead (or more, hopefully), shift focus on converting them to a buyer.

Marketing 207

Marketing Marketing KPI Loss 207

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. You can even benefit your entire industry. Whether we realize it or not, we want to buy from people we can trust.

Business 130

Business Sales Capital Knowledge 130

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Where do you get your industry information? Create customer journeys for your best account segments and gather your data. Our advice?

Marketing 218

Marketing Marketing Sales Benchmarking 218

mention

MAY 17, 2023

The list should help you find the right platform to kick start your affiliate journey. It allows publishers and bloggers to monetize their social media or blog content. The platform has been in the industry for 25 years, reaching more than 1.2 Below, we do a roundup of the best affiliate marketing platforms in 2023.

Marketing 273

Marketing Marketing Travel Commerce 273

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ).

Market Segmentation 100

Market Segmentation Analysis Sales Data Analysis 100

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Enter: email list segmentation—the key to successful email marketing.

Marketing 124

Marketing Marketing Copywrite Hospitals 124

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. Awareness Stage Buyer Perspective At this stage, potential customers have diagnosed pain points and are beginning to conduct preliminary research about available solutions in the marketplace.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

FEBRUARY 25, 2021

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Technological advances have allowed your buyers to access more information than ever before.

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

APRIL 22, 2018

We’ve traced the root of the non-decision back to one main factor: Your buyer won’t admit they have a problem and as a result, they’re not ready to ask for your help solving it. Why don’t some buyers admit they need help? In fact, only 3% of buyers trust sales reps ( source ). Let’s get into it!

Education 235

Education Sales Research Learning 235

CXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Your customer profiles and buyer personas. Positioning. Target audience.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

AUGUST 4, 2021

You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. First, you should spot buyers who actually consume the content.

Sales 130

Sales Information Research Intelligence 130

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. Each channel is a piece of the same puzzle.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

AUGUST 16, 2018

Lead nurturing is the process of developing meaningful relationships with potential customers throughout every stage of the buyer’s journey. When executed successfully, lead scoring identifies when and how to address each buyer with the most timely and relevant communications. Enter, lead nurturing. Segment your contacts.

Sales 100

Sales Education Marketing Marketing 100

Zoominfo

MARCH 19, 2018

It provides an advanced search option to find your ideal buyers, based on specific criteria such as job title, company size and more. It is also an effective tool for social listening – or keeping track of prospects’ online conversations about your industry and brand. ZoomInfo ReachOut.

Profiling 227

Profiling Sales Learning Information 227

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said. What does that mean?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

mention

APRIL 27, 2022

CRM systems don’t just provide unparalleled coordination across teams; they also add something extra to the customer journey. Maybe you’ve stumbled upon this article because a friend, colleague, blog post, or business partner told you that CRM software is necessary for your company, and maybe it is. Know Your Business Requirements.

Startups 362

Startups Data Mining Sales Management 362

Zoominfo

MAY 6, 2019

In the recruiting industry, where ‘time to fill’ is a prominent metric for measuring success, there is little room for inefficient prospecting practices. Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates.

Marketing 169

Marketing Marketing Profiling Information 169

Zoominfo

FEBRUARY 25, 2021

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Pretty simple, right?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

MAY 20, 2021

Stage 1: New Subscribers At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. From then on, brands must convert first-time customers into repeat buyers. A study by MailChimp found that the average email open rate across industries is 21.33%.

Marketing 130

Marketing Marketing Education Information 130

mention

MAY 20, 2022

Sales pipelines are usually used internally by sales teams to track the different stages that prospects take on their way to becoming a buyer/customer. . This process can involve a salesperson checking to see what industry a prospect is in, what solution they’re looking for, and what their budget is. Source: EngageBay.

Sales 157

Sales Copywrite Marketing Marketing 157

Similarweb

DECEMBER 6, 2020

For different industries and topics there will be different types of rich snippets and information cards, and those also have to be taken into consideration when evaluating the impact your SEO efforts may have on your website traffic as well as SERP visibility. 3) Always consider user intent, buyer personas, and the buyer journey.

IT 87

IT Restaurants Analysis Competitive 87

mention

AUGUST 19, 2022

Conversions are much further in the funnel — a cold email is a key to opening up that journey by getting you in touch with the key decision-maker and convincing them to set up a call or meeting. What does a cold email accomplish? If you think the answer is conversions, you are wrong. Be genuine in your tone. Provide customer proof.

Sales 329

Sales Profiling Learning Knowledge 329

Zoominfo

SEPTEMBER 15, 2021

You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. First, you should spot buyers who actually consume the content.

Sales 100

Sales Information Research Intelligence 100

mention

MARCH 27, 2024

Talar Malakian , CMO at Phonexa “There’s a lot to look at: I prioritize monitoring online reviews to better understand positive and negative sentiment from customers on the review sites our buyers typically frequent when making a decision. It can track, distribute, and analyze clients in multi-channel journeys.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. Get as specific as possible to create realistic and accurate buyer personas. What is your company?

Business 133

Business Competitive Landscape Travel Benchmarking 133