Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. Email traffic is up.

Sales 195

Sales Knowledge Innovation Marketing 195

Alexa

JANUARY 15, 2021

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. Content for your newsletter might include: New blog posts.

Profiling 249

Profiling Finance Retail Marketing 249

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Let’s jump into those market intelligence tools making a difference for brands in the marketplace!

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. Email traffic is up.

Sales 147

Sales Knowledge Innovation Marketing 147

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

mention

SEPTEMBER 15, 2023

While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Product Development Aligning your product with customer expectations is crucial for staying competitive in today’s market and building a loyal user base. With Zoom Scheduler, they can.”

Innovation 157

Innovation Marketing Marketing Algorithm 157

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Marketing 130

Marketing Marketing Gaming Innovation 130

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

Marketing 167

Marketing Marketing Commerce Knowledge 167

Owler

MARCH 10, 2023

In today's competitive business environment, it's essential that during your prospecting , marketing strategy approaches are also kept in mind to ensure you get to the heart of what your target customers need. Instead, you can concentrate your marketing efforts on quality leads, which can lead to more significant returns on investment.

Marketing 52

Marketing Marketing Profiling Sales 52

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. To start, the blogging team partnered with the SEO team. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

CXL

JULY 25, 2022

CTAs are a critical component of marketing material. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar. Take this post from Mailchimp on email marketing benchmarks. Strong CTAs go beyond “buy now”.

Copywrite 121

Copywrite Benchmarking Learning Sales 121

Evalueserve

FEBRUARY 22, 2021

In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. Optimizing marketing operations. Identifying and analyzing your target market. Insightsfirst. Supporting execution. Activating sales and pipeline acceleration.

Competitive Intelligence 64

Competitive Intelligence Competitive Intelligence Intelligence 64

mention

DECEMBER 2, 2022

Landing pages are a popular tool used in inbound marketing to attract customers and generate leads. Long-form written content is better suited for blog posts, content offers and pillar pages. It also helps to draw attention and is a color best suited for food, fashion, sports, entertainment, health, and marketing.

Entertainment 283

Entertainment Sports Briefing Commerce 283

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. Let’s break that down.

Sales 100

Sales Win Research Marketing 100

SpyFu

NOVEMBER 1, 2021

This introductory course by Google will go over all the basics of using and setting up these Search campaigns and is one of the best places to start for any PPC marketer. They run a successful blog, email newsletter, and YouTube channel with over 150,000 subscribers.

Knowledge 98

Knowledge Win Sales Learning 98

Datapine Blog

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Marketing 82

Marketing Marketing Human Resources Technology 82

Similarweb

APRIL 16, 2021

What’s your market? . These are the most common questions that marketers are asked, and for good reason. Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . Conduct market research on your competitors. But, it goes beyond that.

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

DECEMBER 13, 2018

7. HubSpot. If you’ve never heard of HubSpot you’ve likely been living under a rock. HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more. Mike Weinberg. You won’t want to miss this one!

Sales 187

Sales Win Gaming Research 187

Owler

MARCH 10, 2022

If you’re struggling to decide, you need to know about inbound and outbound sales, their respective strategies, and marketing tips. Content marketing is an essential tool in making this happen. To foster a connection and get their foot through the door, sales and marketing teams must research their leads thoroughly.

Sales 59

Sales Due Diligence Entertainment Education 59

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. . You need to generate engagement.

Marketing 246

Marketing Marketing Retail Gaming 246

Similarweb

JULY 30, 2021

That feeling of trust that comes with the familiar or well-recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our step-by-step guide to using affiliate marketing to reach more of your audience. . But first, what is affiliate marketing?

Marketing 52

Marketing Marketing Win Sales 52

Similarweb

APRIL 16, 2021

What’s your market? . These are the most common questions that marketers are asked, and for good reason. Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . Conduct market research on your competitors. But, it goes beyond that.

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. Blogging Let’s say Directive wants to create lead generation content.

Sales 56

Sales Commerce Advantage Advantage 56

Similarweb

NOVEMBER 10, 2021

In a nutshell, that’s what affiliate marketing programs are all about. . If you’re tired of sorting through the noise and ready to invest in an affiliate program , this article helps you better understand the affiliate market’s diversity, what’s in it for you and how to attract the right affiliates. So why not reward them for it?

Travel 52

Travel Win Sales Startups 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Startups 49

Startups Sales Win Advantage 49

mention

APRIL 14, 2023

By working with others in your industry, you may be able to differentiate yourself from competitors, and capture market share. Mention and HubSpot are two powerhouse brands that, individually, are well-known for providing top-notch social media and marketing content. However, it is critical to have common goals to see success.

Advantage 261

Advantage Advantage Sports Learning 261

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Commerce Algorithm Entertainment 55

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your cold email subject lines? Do you have time to read through a million examples of email subject lines to find the best ones? We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. People get so many emails.

Sports 243

Sports Gaming Sales Capital 243

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market.

Research 47

Research Marketing Marketing Information 47

mention

OCTOBER 13, 2021

I like using marketing tools , they are wonderful for extracting information and deep analysis, however, they do have some shortcomings. That is a huge blow to my marketing budget. So let me list down a few free tools in this blog that will help you remain productive without showstoppers. Let’s get going. Better Writing.

Marketing 301

Marketing Marketing Research Knowledge 301

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your email subject lines for B2B sales? ” Do you have time to read through a million examples of B2B email subject lines to find the best ones? ” We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople.

Sports 130

Sports Sales Gaming Capital 130

Netbasequid

APRIL 20, 2022

Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. Video Marketing.

Retail 133

Retail Research Entertainment Market Intelligence 133

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

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Marketing Marketing Copywrite Brainstorming 350