Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. 92% of B2B customers watch videos online ( source ). 92% of B2B customers watch videos online ( source ).

Entertainment 157

Entertainment Marketing Marketing Education 157

mention

MARCH 27, 2024

Reputation damage control and repair practices have long been used by risk-averse market players, big and small. Read on to learn how to fix online reputation, build a positive online presence, and consistently increase your communication standards. It shapes how the public sees your company. Online reputation is fragile.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. Let’s get into it! Leverage the power of user-generated content.

Marketing 178

Marketing Marketing Travel Win 178

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. So, if you’re on the hunt for new marketing resources, look no further.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

MAY 20, 2018

Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. If you use a third-party vendor to conduct your win/loss analysis interviews, they will likely prepare their own list of generic questions. How many people were involved in the decision making process? Or, why didn’t you?

Loss 223

Loss Win Analysis Sales 223

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. So the question is, how do brands create emotional connections with their customers? Either way, today’s blog post is for you. years (compared to 3.4 years (compared to 3.4

Retail 189

Retail Profiling Win Marketing 189

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Picture funnel you might use to put oil in your engine: capturing a lot of material on top in order to direct it into a narrow opening at the bottom.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

NOVEMBER 18, 2018

When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. How to Win More Business on Your First Call. Believe it or not, 82% of B2B decision makers find sales reps to be unprepared for their calls ( source ). Step 1: Do your research.

Win 113

Win Business Sales Research 113

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further.

Marketing 100

Marketing Marketing Travel Education 100

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

Restaurants 60

Restaurants Marketing Marketing Travel 60

Similarweb

SEPTEMBER 14, 2021

Whether you’re a tried and true marketeer or new to the role, pay-per-click (PPC) advertising is the most effective way to quickly generate results and secure profits. Most importantly, with the right ad analytics tools and know-how, honing an effective PPC strategy is pretty straightforward. What is PPC?

Research 52

Research Win Competitor Analysis Sales 52

Zoominfo

OCTOBER 18, 2018

Today’s B2B buyers conduct most, if not all, initial product research online. As a result, your company’s website and related B2B product pages are critical to the success of your organization. If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Keep reading!

Profiling 203

Profiling Sales Information Learning 203

mention

JULY 13, 2022

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 337

Win Marketing Marketing Business 337

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? Today’s blog post will tell you everything you need to know. There’s nothing quick or simple about content marketing.

Win 221

Win Marketing Marketing Research 221

Zoominfo

NOVEMBER 9, 2020

Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Sales 246

Sales Research Loss Intelligence 246

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Sales Enablement 241

Sales Enablement Sales Marketing Marketing 241

Zoominfo

SEPTEMBER 4, 2019

In fact, 55% of customers say that they now trust companies less than they used to ( source ). Why does a customer remain loyal to a particular brand? Businesses have posed this question throughout history. Offering high-quality products is no longer enough. To make matters worse, customers trust brands far less than they once did.

Education 206

Education Knowledge Information Business 206

CXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. .

Research 86

Research Copywrite Sales Education 86

mention

JULY 24, 2023

Nowadays, in such a competitive digital landscape, businesses need to utilize every tool and marketing channel possible to stand out from the crowd. Similarly, many view SEO as something that’s disparate from their other marketing activities. Similarly, many view SEO as something that’s disparate from their other marketing activities.

Profiling 130

Profiling Research Startups Algorithm 130

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Profiling 199

Profiling Marketing Marketing Learning 199

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Marketing 197

Marketing Marketing Sales Information 197

Zoominfo

JANUARY 9, 2020

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Today’s blog will be all about the steps you can take to implement a successful employee advocacy program, as well as some mistakes to avoid along the way. What more could you ask for? .

Profiling 147

Profiling Competitive Sales Marketing 147

Zoominfo

FEBRUARY 8, 2018

B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Do your lead generation landing pages use language that resonates with your buyers?

Sales 195

Sales Marketing Marketing Research 195

Zoominfo

NOVEMBER 6, 2018

The modern B2B buying journey, on the other hand, is much more complex. The B2B buying experience primarily takes place on the web rather than in person. The B2B buying experience primarily takes place on the web rather than in person. And today’s blog post explores just that! How do visuals enhance the buyer’s journey?

Market Intelligence 153

Market Intelligence Briefing Startups Analysis 153

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing 130

Marketing Marketing Profiling Sales 130

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world.

Restaurants 237

Restaurants Entertainment Gaming Security 237

CXL

MAY 27, 2022

It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services.

Startups 96

Startups Sales Copywrite Research 96

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.

Information 191

Information Marketing Marketing Advantage 191

Zoominfo

AUGUST 21, 2018

Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Yet, in a world of information overload, how can you cut through the digital noise to reach your prospects? So, how can you incorporate snackable content in your B2B marketing strategy?

Marketing 169

Marketing Marketing Briefing Win 169

Moz

MAY 23, 2019

on how to double (even triple) your current conversion rates. Let’s break down some suggestions you can use to improve your site faster. Analytics that are in tune to the needs of your business will give you real insight into how people are using your site, and show you obvious improvements that need to be made in your CRO strategy.

Commerce 63

Commerce Security Security KPI 63

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Use natural language. Let’s get into it!

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Similarweb

JUNE 2, 2021

Prospects don’t just want to hear how amazing you or your products are. What they really care about is how you will solve their problem. The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services.

Marketing 97

Marketing Marketing Education Briefing 97

Zoominfo

OCTOBER 18, 2019

But, if you were to declare the webinar the ‘king’ of marketing content , you wouldn’t be alone. After all, 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Using Webinars during the Pre-Awareness Stage. Was all of the above the answer you were expecting?

Education 164

Education Research Management Marketing 164

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Use natural language. Let’s get into it!

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130

Similarweb

DECEMBER 16, 2020

Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. We created this dictionary to help you keep track of all the terms every digital marketer needs to know. . Digital Marketing Glossary A – Z . #. 301 Redirect. This is one of them.

Marketing 98

Marketing Marketing KPI Algorithm 98