Zoominfo

MARCH 3, 2019

With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. ZoomInfo can deliver everything from a company’s phone number to the names of the different technologies they use to conduct business. Sprout Social. Let’s get into it! Check it out!

Research 233

Research Sales Profiling Startups 233

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts or listening to your podcast. What Is a B2B Sales Funnel?

Sales 179

Sales Profiling Win Research 179

bazaarvoice

SEPTEMBER 8, 2023

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

Commerce 98

Commerce Retail Benchmarking Research 98

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. The Beginner’s Guide to YouTube for B2B Marketing.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

SEPTEMBER 22, 2022

The original displayed the logos of 140 prominent marketing tech brands. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” . “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.”

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Netbasequid

AUGUST 26, 2021

Pretty much any data point can be used as a benchmarking metric. Social listening metrics are more straightforward here, whereas financial metrics may rely on ratios to tell similar stories between brands. This leaves you with intel you can use to form a strategy and boost performance in areas of concern.

Benchmarking 105

Benchmarking Analysis Data Mining Sports 105

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts, or listening to your podcast. What Is a B2B Sales Funnel?

Sales 130

Sales Profiling Win Research 130

Netbasequid

NOVEMBER 4, 2022

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. More importantly, they want to know if there are alternative methods they can use to understand and reach their multi-faceted audiences. There are ways. Let’s explore!

Research 97

Research Gaming Analysis Intelligence 97

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation. .

Marketing 246

Marketing Marketing Retail Gaming 246

Netbasequid

JANUARY 19, 2021

Between running marathons, writing in her food blog , growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. We sat down with her to talk strategy, marketing triumphs and dissecting intel to guide brands to success. So, let’s jump right in.

Restaurants 98

Restaurants Profiling Analysis Learning 98

Netbasequid

DECEMBER 29, 2021

There’s a mountain of data out there for brands to sift through in hopes of gaining insights into their industry and consumer base. Text analysis helps break down this data for you, and we’re about to share how it does this. And these statistics reveal how important text analytics tools can be: 80% of the world’s data is unstructured.

Analysis 96

Analysis Restaurants Globalization Competitive Intelligence 96

Netbasequid

NOVEMBER 28, 2022

The use of available channels by patients all through the treatment journey is an indication of this. The use of available channels by patients all through the treatment journey is an indication of this. If that doesn’t sound miraculous enough, patient engagement has been shown to reduce mortality rates. What Is Patient Engagement?

IT 97

IT Education Knowledge Analysis 97

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Jay will teach you how to keep these unhappy customers and grow your business.

Marketing 164

Marketing Marketing Win Competitor Analysis 164

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Profiling 100

Profiling Gaming Education Information 100

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Demand generation vs. lead generation: Critical differences.

Capital 89

Capital Sales Education Startups 89

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing?

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

MARCH 3, 2019

With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. ZoomInfo can deliver everything from a company’s phone number to the names of the different technologies they use to conduct business. In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties.

Research 100

Research Sales Profiling Startups 100

Netbasequid

MAY 20, 2021

We are going to demystify this excellent tool for increasing your brand’s health and bottom dollar by explaining what this magical and elusive ingredient is. We’ll also be offering some real-life use cases in which media intelligence won the day. How this tool can help your brand. What is Media Intelligence?

Intelligence 98

Intelligence Intelligence Competitor Analysis Benchmarking 98

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Tap into your social networks. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Utilize personal networks.

Alliance 100

Alliance Win Profiling Marketing 100

CXL

JUNE 2, 2022

In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. Snowflake achieved over 300% growth with ABM.

Marketing 78

Marketing Marketing Win Profiling 78

Netbasequid

APRIL 9, 2023

The use of available channels by patients all through the treatment journey is an indication of this. The use of available channels by patients all through the treatment journey is an indication of this. Not only is patient engagement important but patients also want to be engaged. What Is Patient Engagement?

IT 52

IT Education Knowledge Analysis 52

Happy Market

DECEMBER 19, 2022

Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Ipsos has over 18,000 employees and serves more than 5,000 brands. Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: [link].

Market Research 52

Market Research Marketing Research Research Globalization 52

Netbasequid

APRIL 30, 2021

Without it, competing in the global marketplace is next to impossible, and brands are running on pure luck, living in fear of the next disruption. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! 10 Marketing Intelligence Use Cases. Brand Health & Perception.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Data Hut

JANUARY 7, 2024

In this blog, we dive into the transformative power of web scraping for e-commerce marketers. We'll explore how this tool can significantly enhance your strategies, giving you a competitive edge in a crowded marketplace. In this blog, we dive into the transformative power of web scraping for e-commerce marketers.

Commerce 52

Commerce Security Security Competitive 52

Netbasequid

JANUARY 20, 2021

Using social media analytics , let’s explore 25 leading gamers and why brands love them! It’s his diligence and continuity, two critical ingredients for any brand, that keep consumers coming back. Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year.

Gaming 98

Gaming Due Diligence Market Intelligence Education 98

Alpha Sense BI

FEBRUARY 21, 2023

But how do you move away from reactive research processes? Instead, it’s the slow, manual processes used in traditional market research and analysis that just don’t cut it anymore. Instead, it’s the slow, manual processes used in traditional market research and analysis that just don’t cut it anymore.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

But how do you move away from reactive research processes? Instead, it’s the slow, manual processes used in traditional market research and analysis that just don’t cut it anymore. Instead, it’s the slow, manual processes used in traditional market research and analysis that just don’t cut it anymore.

Market Research 52

Market Research Marketing Research Research Marketing 52

ATTEST

DECEMBER 14, 2020

All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

mention

JUNE 14, 2023

In 2023, almost 5 billion people will have used social media. With an increasing number of users and social media content, businesses are struggling to cut through the noise. Or worst, ignore negative comments about their products on social media. Table of Contents: What is Social Listening ?

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

Happy Market

SEPTEMBER 26, 2022

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Ipsos has over 18,000 employees and serves more than 5,000 brands. You’re listening to the Happy Market Research Podcast. Full-time online.

Research 52

Research Globalization Market Research Marketing Research 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. So, that’s exactly what we did. So, that’s exactly what we did.

Startups 49

Startups Sales Win Advantage 49

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Listen here. Give it a listen!

Marketing 252

Marketing Marketing Copywrite Sales 252

mention

APRIL 20, 2021

Engineering, on the other hand, sees the customer support tickets created due to all the social listening and thinks the role might be a glorified executive customer support rep with social account access. Why combine brand activation, experiential marketing, and peer influence? Want to do that? Yeah you do!

Profiling 307

Profiling Matrix Sports Entertainment 307

mention

APRIL 11, 2024

Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. From customer feedback to monitoring brand reputation, it’s helping companies to listen more closely to the voice of their customer than ever before.

Analysis 157

Analysis Algorithm Gaming Cyberspace 157

mention

DECEMBER 8, 2021

That ends here with a guide packed full of creative practicalities. Subscribe to newsletters , watch the news, listen to podcasts, follow industry trends and keep up to date with peers. It’s hard to be original. It is understandable. Table of Contents: First Steps 15 Creative Content Marketing Examples Conclusion. First Steps.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350