mention

MAY 11, 2022

This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. You will also get some tips to make the most of your ROI figure and boost your business. 5 easy steps for measuring social media ROI Tips for getting more from your ROI figure Rock your social media campaigns.

Benchmarking 340

Benchmarking Brainstorming Gaming KPI 340

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

Marketing 207

Marketing Marketing Learning Business 207

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. . Let’s get into it!

Marketing 246

Marketing Marketing Retail Gaming 246

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. B2B Sales Influencers: Our Final Thoughts.

Sales 188

Sales Innovation Education Win 188

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Win 138

Win Business Brainstorming Restaurants 138

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage).

Sales 130

Sales Education Win Knowledge 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. Here are five stages that a buyer can be in at any time (plus ACTION tips to make your B2B buyer’s experience phenomenal at every stage).

Sales 130

Sales Education Win Knowledge 130

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) What Is a B2B Sales Funnel? Thank you, Marketing ).

Sales 130

Sales Profiling Win Research 130

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. 92% of B2B customers watch videos online ( source ).

Entertainment 157

Entertainment Marketing Marketing Education 157

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Today we give you seven tips to nail your next sales presentation! Keep reading!

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing.

Win 100

Win Business Brainstorming Restaurants 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

Entertainment 159

Entertainment Travel Sales Gaming 159

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Marketing 113

Marketing Marketing Sales Innovation 113

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Encourage interaction with your content.

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Or, you can read her hilarious and equally thought-provoking blog post, I Met a Guy at a Bar and Now I’m a Believer in AI.

Sales 205

Sales Startups Innovation Gaming 205

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Today we share our own set of productivity tips, in the form of sales productivity statistics. . More than half of all sales reps rely on their peers to get tips for improving. Challenges.

Sales 197

Sales Competitive Intelligence Technology Technology 197

Zoominfo

OCTOBER 22, 2019

And as with any event, the success of your sales kickoff depends on your planning and preparation. Prior to ZoomInfo and DiscoverOrg joining forces in 2019, Patrick played a key role in planning many of DiscoverOrg’s annual sales kickoffs — and he’s got plenty of tips to share! Let’s get into it.

Sales 182

Sales Knowledge Entertainment Learning 182

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Thank you to everyone who joined us and to @ZoomInfo for putting together a great event.

Alliance 170

Alliance Sales Win Knowledge 170

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Each year Jeb speaks to thousands of salespeople and their leaders at meetings and events across the globe. His focus is to accelerate peak performance fast. Sales Hacker.

Sales 187

Sales Win Gaming Research 187

mention

JUNE 2, 2021

Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings. More than that: 80% of consumers “would rather watch a live video than read a blog.”

Entertainment 364

Entertainment Education Win Marketing 364

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. Here’s how we did it.

Sales 200

Sales Competitive Management Advantage 200

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. That goes for the entry-level marketing coordinator or the senior-level manager.

Sales 130

Sales Research Marketing Marketing 130

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Or, you can read her hilarious and equally thought-provoking blog post, I Met a Guy at a Bar and Now I’m a Believer in AI.

Sales 100

Sales Startups Innovation Gaming 100

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

Marketing 167

Marketing Marketing Commerce Knowledge 167

Zoominfo

OCTOBER 8, 2019

Today’s post offers some web form optimization tips and tricks to keep in mind. It’s a question that has plagued marketers and website managers for years. An event invitation? Our B2B database will support and improve your most important business initiatives. Keep reading! Number of fields. and “Register now!”

Briefing 157

Briefing Security Security Research 157

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. Better : “In this role, you will work within the tight-knit marketing team on a daily basis to create engaging content. That goes for the entry-level marketing coordinator or the senior-level manager.

Sales 100

Sales Research Marketing Marketing 100

Zoominfo

MAY 10, 2018

Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). In today’s blog post we break down your bad sales habits and teach you the tactics you need to be more productive. You try to do too many things at once.

Sales 236

Sales Research Benchmarking Sales Enablement 236

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

Restaurants 60

Restaurants Marketing Marketing Travel 60

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252