Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. Creative marketers often use their intuition to guide their decision making.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

FEBRUARY 21, 2019

Trust is at the center of every business strategy – without it, you’ll struggle to, develop relationships, win business, and retain customers. Transparency seems like an obvious essential in any brand strategy – but it’s often easier in theory than it is in practice. How to Establish a Trustworthy Brand 1. Be transparent.

Win 100

Win Sales Information Marketing 100

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Marketing 99

Marketing Marketing Research Retail 99

Data Hut

JANUARY 7, 2024

The key to not just surviving but thriving in this dynamic environment lies in leveraging cutting-edge tools, and one such game-changer is web scraping. In this blog, we dive into the transformative power of web scraping for e-commerce marketers. Web Scraping Use Cases in E-commerce 1. But it's not just about your products.

Commerce 52

Commerce Security Security Competitive 52

Netbasequid

APRIL 30, 2021

Whereas market intelligence is focused on understanding the overall category one is marketing to, marketing intelligence is focused more on the tactics than the audience. But, audience understanding plays an important role in sorting out these tactics too! 10 Marketing Intelligence Use Cases. What Is Marketing Intelligence?

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Listen here. 2. Listen here.

Marketing 252

Marketing Marketing Copywrite Sales 252

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. But which social marketing analytics tools are “right?”

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

Netbasequid

DECEMBER 28, 2022

It doesn’t matter whether you’re an avid face painting sports fan or a casual onlooker, a great sports-themed marketing strategy will get you on your feet. Touching all four corners of the globe, the event reaches a larger, more diverse audience than any other single-sporting event. billion viewers and added an estimated $2.4

Sports 98

Sports Gaming Entertainment Analysis 98

Zoominfo

SEPTEMBER 23, 2018

Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). The average number of monthly podcast listeners will reach 112 million by 2021 ( source ). Today’s blog post breaks down B2B podcasting into a few easy steps.

Entertainment 176

Entertainment Advantage Advantage Innovation 176

Netbasequid

NOVEMBER 2, 2022

Brand tracking research is the process of determining the strength of a brand based on key metrics. We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! At the same time, McKinsey revealed that consumers were, in fact, switching brands in droves. In the face of COVID-19, consumers wanted fairer prices.

Research 105

Research Analysis Market Research Marketing Research 105

Zoominfo

FEBRUARY 19, 2019

Is there a particular format I should use? How do I know if this will resonate with my audience? We dive deep into the how’s and why’s of content marketing so you can plan your strategy accordingly. We dive deep into the how’s and why’s of content marketing so you can plan your strategy accordingly. Let’s get into it!

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

CXL

MAY 27, 2022

Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Research 103

Research Sales Gaming Brainstorming 103

Netbasequid

JUNE 4, 2021

To be more specific however, this tool reveals key intel happening in real-time. You are who your audience perceives you to be. There’s a lot to be learned from brand monitoring tools – things that you aren’t able to get anywhere else. It’s truly an irreplaceable ‘must have’ capability. What is Brand Monitoring?

Analysis 94

Analysis Competitor Analysis Win Competitive 94

CXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Most buyers aren’t open to outbound selling.

Entertainment 76

Entertainment Education Brainstorming Research 76

Netbasequid

DECEMBER 26, 2022

It’s only a few weeks before we enter 2023, which means brands are preparing and updating their marketing strategies for a better comeback. Typically, brands use media monitoring software to know what is being said about them across all media channels including but not limited to social media and news media.

Startups 52

Startups Competitive Intelligence Competitive Business Environment 52

Zoominfo

FEBRUARY 19, 2019

Is there a particular format I should use? How do I know if this will resonate with my audience? We dive deep into the how’s and why’s of B2B content marketing so you can plan your strategy accordingly. We dive deep into the how’s and why’s of B2B content marketing so you can plan your strategy accordingly.

Brainstorming 100

Brainstorming Sales Marketing Marketing 100

Netbasequid

MARCH 20, 2023

Which social media tools make sense for your brand? Even if you already know what kind of new social media tools you need to look for and why, validating your findings is wise—this list will help! There are always shifting trends and technological advances happening, and our updated social media tools list captures them.

Management 52

Management Analysis Win Benchmarking 52

Netbasequid

DECEMBER 14, 2022

Even if you already know what kind of new social media tools you need to look for and why, validating your findings is wise-this list will help! So, which social media tools make sense for your brand? There are always shifting trends and technological advances happening, and our updated social media tools list captures them.

Management 52

Management Analysis Win Benchmarking 52

mention

SEPTEMBER 15, 2021

consumers are active on one or more social media platforms. A majority of the crowd is willing to buy, and you haven’t been getting remarkable results from your lead generation strategy, can’t say you missed that! In this guide, I’m going to share practical tips and best practices to leverage social media for lead generation.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

Similarweb

JUNE 2, 2021

The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. OK, so we know you need content and we know you need an actual strategy, but how do you address a customer’s pain points in a natural way?

Marketing 97

Marketing Marketing Education Briefing 97

Netbasequid

APRIL 20, 2021

Social media tools are everywhere, and it can be overwhelming to sort out which make sense for your brand. Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. VIDEO TOOLS.

Analysis 105

Analysis Management Algorithm Profiling 105

Netbasequid

DECEMBER 20, 2020

With the new year in full swing, it’s time to perform a social media audit! So, be sure to download the NetBase Quid Social Media Audit Template ! Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to audit.

Analysis 98

Analysis Gaming Benchmarking Competitive 98

Netbasequid

DECEMBER 20, 2020

And there are a good number of top social media tools to have on your radar as we head into 2021. So, we have an updated list that captures shifting trends, technology advances, and the corresponding social analytics and social media management tools that have become increasingly more powerful. SOCIAL NETWORKING TOOLS.

Analysis 98

Analysis Management Algorithm Profiling 98

Netbasequid

MARCH 7, 2022

Which social media tools make sense for your brand? Our updated social media tools list captures shifting trends and technological advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. SOCIAL NETWORKING TOOLS. DESIGN TOOLS FOR SOCIAL MEDIA.

Analysis 52

Analysis Management Marketing Marketing 52

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. The broad availability of data is truly democratizing growth – and as a small startup, the trick is knowing how to use it.

Startups 216

Startups Sales Business Education 216

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or start-up, the idea of building a robust sales pipeline may sound daunting. But once you understand the structural needs and stages of a sales pipeline, you can build your own with ease. Just follow these simple steps and build your own. Free Trial 4 Steps to Building a Sales Pipeline 1.

Startups 100

Startups Sales Business Education 100

CXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. I can explain some key differences if you really want me to, but “they’re all pretty much the same” is 98% accurate. What used to be novel is now table stakes.

Gaming 135

Gaming Innovation Competitive Advantage 135