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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation.

Sports 553
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Metrics to Benchmark Brands’ Social Media Performance

Netbasequid

How can brands benchmark their social media performance? The webinar, titled Benchmark Your Social Media Performance for a Competitive Edge , drew insight from a recent Rival IQ report. Here are three key lessons to get you started: Benchmarking Isn’t About Who Is Better. Many brands approach benchmarking from the wrong angle.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

From a market intelligence perspective, an understanding of consumer behavior is built upon data analyses that uncover your target audience’s needs, wants, likes, and dislikes. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey.

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Social Listening in Action: 7 Brands Getting It Right

mention

This is a perfect demonstration of the use and benefits of artificial intelligence in social media. These are then automatically compared to your competitors, giving you an opportunity to benchmark your social success. It’s no secret that the brand closest to its consumers will win the targeting war in 2024.

IT 157
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. We’ll also give you a plan to help you craft your own Olympics-worthy marketing campaign using Similarweb’s digital marketing intelligence. . You give sports fans the opportunity to meet an olympian online , of course. . Three, two, one, go! .

Sports 111
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The Power Of Real Time Analytics & Business Intelligence Explained

Datapine Blog

As such, we have to find approaches to data analytics and business intelligence. Industry or sector aside, real time business intelligence and analytics are invaluable to the ongoing success of your business. What Is Real Time Business Intelligence? The business-boosting potential of business intelligence and analytics is clear.

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When clients ask us to analyze their own business

Aqute Intelligence

It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. The former are the difficult areas that a competitive intelligence agency does best. Although some data would be already known to the client (e.g.