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Major wins and losses in GOVCON – FedSavvy edition April 2024

FedSavvy

This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space. CACI has held this work since 2017.

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KPIs for Win-Loss Analysis and Voice of the Customer Programs

Primary Intelligence

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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5 Tools to Track Marketing Spend for Competitive Analysis

Aqute Intelligence

AdForum allows you to create your company profile and connect with ad agencies and marketing executives around the world. It’s an international directory of advertising professionals where you can view other companies’ profiles to gather data. If you can also keep tabs on your competition, it’s doubly effective.

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How Italian CIOs produce value with gen AI

CIO

Another gen AI application winning over CIOs is its knack for coding, according to Alessio Maffei, ICT manager of Milan-based student and family-focused travel company Inter-studioviaggi. “At At first, I was wary of generative AI,” he says. Such new phenomena aren’t always easy to understand and govern.

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3 ways to deter phishing attacks in 2023

CIO

Whaling: Emails sent to senior executives such as CEOs or CFOs as part of a high-profile targeting scam. Give employees a one-click path to reporting suspicious emails and automating the categorization, analysis and management of these emails. Why not arm your team to be the winning one?

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7 Proven Ways to Monitor Competitors Effectively

mention

This analysis will help iterate your approach to sales and marketing and analyze your sales conversion funnel. Performing a competitor analysis is a surefire way to prepare the groundwork for success and plan. Sentiment analysis : A social listening tool also reveals how customers feel about a brand.

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.