Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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Loss Win Analysis Competitive Intelligence 104

FedSavvy

APRIL 18, 2024

This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space. CACI has held this work since 2017.

Loss 130

Loss Win Cyberspace Commerce 130

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Cost Prohibitive.

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Loss Win Analysis Sales Enablement 197

CIO

AUGUST 9, 2022

On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

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Win Algorithm Intelligence Intelligence 661

CIO

JULY 13, 2021

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. Get the latest business intelligence and IT strategy analysis by signing up for our newsletters. ]

Marketing 616

Marketing Marketing Business Intelligence Win 616

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

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Loss Win Analysis Sales 223

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

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Loss Win Analysis Sales 104

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Loss Win Sales Enablement Analysis 162

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s explore the merit of this belief with *gasp* real analysis. Why did we select DISA as the target of the analysis? If you like winning, connect the approach with benefits.

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Win Analysis Entertainment Competitive 130

Primary Intelligence

JULY 7, 2021

Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. can help you gather clearer responses for your competitive analysis. Don’t Skew Your Data.

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Analysis Competitive Win Competitive Positioning 189

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

Loss 81

Loss Win Analysis Sales 81

CIO

JUNE 3, 2024

There are a few ways to do so: How to pay less for cloud services Take advantage of today’s shifting market competition and reevaluate your current providers’ offerings – existing players are losing their dominance while others are rising in prominence. It’s a win-win. See how one manufacturer did this and saved $1.4M.

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Win Innovation Finance Security 617

Smart Data Collective

JULY 16, 2023

When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. It is not based on unfounded claims or baseless assumptions.

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Analysis Algorithm Data Analysis Innovation 195

Primary Intelligence

OCTOBER 13, 2021

However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. But how do you know if you need sales experience analysis? Here are 5 signs you need sales experience analysis: You’re not sure why you are winning.

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Analysis Sales Loss Win 164

CIO

APRIL 1, 2024

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. Instead, experts advise using agile principles for quick wins and incremental advancements whenever possible.

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IT Win Technology Technology 877

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

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Analysis Marketing Marketing Win 130

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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Competitor Analysis Analysis Marketing Marketing 90

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

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Loss Win Management Analysis 79

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

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Marketing Marketing Competitive Sales 265

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. How does it work?

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Loss Win Analysis Market Segmentation 100

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

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Loss Win Analysis Knowledge 100

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

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Analysis Marketing Marketing Win 273

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

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Analysis Competitive Competitive Landscape Competitive Intelligence 188

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. Winning with Social Media Intelligence & Planning.

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Competitive Intelligence Analysis Competitive Intelligence 119

CIO

JANUARY 19, 2024

More than 120 ‘flavors’ to handle When your company is dealing with today’s volatile market, a variety of products, and a supply chain covering 120+ countries – each with its own rules and processes – demand planning, including forecasting, can get a bit gut-wrenching. Such was the case with Danone.

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IT Innovation Win Advantage 765

CIO

MAY 30, 2024

Another gen AI application winning over CIOs is its knack for coding, according to Alessio Maffei, ICT manager of Milan-based student and family-focused travel company Inter-studioviaggi. “At When ChatGPT came to market, and there were no other competitors, I had the impression it was hype.

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Travel Innovation Technology Technology 747

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better? And what made it worse?

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Loss Win Analysis Sales 100

CIO

FEBRUARY 28, 2024

They needed a provider who could tailor a solution to their needs, with an emphasis on cost efficiency because they deliver their software-as-a-service (SaaS) offering in a hypercompetitive market. As a pioneer in a competitive market, we need to be nimble in order to maintain our early-mover advantage.

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Banking Security Security Win 709

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Analysis Marketing Marketing Win 98

CIO

JANUARY 10, 2024

Plan for cost savings up front Cost optimization starts with defining desired business outcomes and architecting a cost-effective solution right from the start, says Jevin Jensen, research VP, Intelligent CloudOps Market at IDC. Understanding the price differentials between reserve and regular pricing is key to performing that analysis.

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Key Performance Metrics Win Advantage Advantage 780

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

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Win Loss Counterintelligence Security 130

mention

JUNE 14, 2024

A typical competitor monitoring process includes checking a brand’s marketing strategy, product launches (and updates), sales tactics, customer satisfaction, and more. Level up sales and marketing Monitoring your competition will give you a clear picture of how they sell to the audience and which marketing channel they use.

Competitor Analysis 157

Competitor Analysis Benchmarking Analysis Competitive 157

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. Conduct an in-depth market analysis. Notice how the trend of influencer marketing is rising every year.

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Marketing Marketing Win Knowledge 261

FedSavvy

AUGUST 11, 2022

Headquartered in Alexandria, VA; Systems Planning and Analysis (SPA) provides knowledge-based technical, operational, programmatic, policy and business solutions to support national security objectives. Navy has begun to take up a smaller percentage of SPA’s customer portfolio as they win work in other U.S. In recent years, the U.S.

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Analysis Capital Win Research 130

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

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Competitive Intelligence Competitive Intelligence Intelligence 325