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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?

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Three Frameworks for Processing Competitive Analysis Data

ArchIntel

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. But manually tracking their every move is time-consuming and inefficient.

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Business Competition: Navigate the Competitive Landscape With These Proven Tips

Owler

Responsibilities that come with ensuring your business stands out among the competition include establishing brand awareness, staying informed of changes in the market, and employing the right people, just to name a few.