Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Primary Intelligence

DECEMBER 22, 2021

If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy. There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Developing Product Roadmap. Understanding True Value of Features.

Loss 104

Loss Win Analysis Knowledge 104

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

Loss 104

Loss Win Analysis Competitive Intelligence 104

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Cost Prohibitive.

Loss 197

Loss Win Analysis Sales Enablement 197

CIO

AUGUST 9, 2022

On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 638

Win Algorithm Intelligence Intelligence 638

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. A “newsy” opportunity.

Competitive Intelligence 119

Competitive Intelligence Analysis Competitive Intelligence 119

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Loss 223

Loss Win Analysis Sales 223

CIO

APRIL 1, 2024

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services.

IT 877

IT Win Technology Technology 877

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s explore the merit of this belief with *gasp* real analysis. Why did we select DISA as the target of the analysis? Let’s pause though. Is that really true? . This is important.

Win 130

Win Analysis Entertainment Competitive 130

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 261

Marketing Marketing Competitive Sales 261

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

Smart Data Collective

JULY 16, 2023

When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. It is not based on unfounded claims or baseless assumptions.

Analysis 191

Analysis Algorithm Data Analysis Innovation 191

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

CIO

FEBRUARY 28, 2024

They needed a provider who could tailor a solution to their needs, with an emphasis on cost efficiency because they deliver their software-as-a-service (SaaS) offering in a hypercompetitive market. As a pioneer in a competitive market, we need to be nimble in order to maintain our early-mover advantage.

Banking 619

Banking Security Security Win 619

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

Competitive Intelligence 104

Competitive Intelligence Competitive Analysis Intelligence 104

Netbasequid

JULY 8, 2021

Brands can learn from their own mistakes, and from those of a competitor with competitive monitoring capabilities in place. Leading brands rely on competitive monitoring to: Identify aspirational companies to follow in their footsteps. Spy on the campaign trail of your competition and learn from their efforts.

Competitive 105

Competitive Analysis Win Competitive Landscape 105

FedSavvy

MAY 24, 2024

These acquisitions expand existing capabilities and add footprints in new customer markets. This is NOT intended to be a comprehensive list of all acquisitions, but instead a sample of ones we found interesting, and some illustrate major developments in the GOVCON market. That acquisition expanded Accenture’s U.S.

Capital 130

Capital Win Analysis Competitive 130

Primary Intelligence

OCTOBER 13, 2021

However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. But how do you know if you need sales experience analysis? Here are 5 signs you need sales experience analysis: You’re not sure why you are winning.

Analysis 164

Analysis Sales Loss Win 164

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. How does it work?

Loss 100

Loss Win Analysis Market Segmentation 100

ArchIntel

MAY 5, 2021

Conducting a competitive analysis entails analyzing the pricing of competitors. In a Wiser blog post, Ellsworth provided seven steps to conducting and winning a competitive pricing analysis. Search engine optimization analysis tools can also be used to narrow down the list of competitors. ArchIntel™ -.

Analysis 80

Analysis Competitive Advantage Advantage 80

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

Loss 100

Loss Win Analysis Knowledge 100

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 15, 2020

Competitive intelligence revolves around data analysis. Competitive intelligence revolves around data analysis. That’s where the heart of a competitive intelligence report is born. Finding the data is important, but the analysis enables leaders to make informed decisions from the facts collected.

Competitive Intelligence 104

Competitive Intelligence Win Competitive Technology 104

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

Loss 79

Loss Win Management Analysis 79

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. Here’s the big question – Is WOMM still relevant in today’s competitive world? All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. Let’s get started.

Marketing 261

Marketing Marketing Win Knowledge 261

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

Win 130

Win Loss Counterintelligence Security 130

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104