mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report?

Analysis 157

Analysis Competitive SWOT IT 157

Crayon

FEBRUARY 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Landscape 662

Competitive Landscape Competitive Analysis Startups 662

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. Second, but just as important, it encourages consumers to choose that brand over its competition. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Octopus

DECEMBER 17, 2020

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence.

Analysis 199

Analysis Competitive Marketing Marketing 199

Crayon

FEBRUARY 28, 2022

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. In order to be considered, you need to stand out.

Analysis 661

Analysis Competitive Information Marketing 661

Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617

Loss Win Analysis Competitive Landscape 617

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. Social media engagement is an indispensable arsenal in any marketer’s toolbox.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., A consistent stream of sound competitive data—i.e., Let’s begin!

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167

Analysis Marketing Marketing Benchmarking 167

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Need a quote for competitor research?

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight.

Analysis 325

Analysis Competitive Intelligence Competitive Intelligence 325

Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is Competitive Analysis? No you would not.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

ArchIntel

JUNE 16, 2021

A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it. Octopus Intelligence sums up one’s market to include customers, prospects, suppliers, regulators and competitors.

Competitive 197

Competitive Analysis Learning Competitive Intelligence 197

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Cipher

AUGUST 21, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive 325

Cipher

SEPTEMBER 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Benchmarking 325

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

JULY 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. The benefits are obvious; the process is not always easy.

Competitor Analysis 325

Competitor Analysis Analysis Advantage Advantage 325

Aqute Intelligence

APRIL 4, 2023

When analyzing your competition, you’ve probably wondered, “what should be the main focus of this research?”, “what are the important questions to ask?” and “how can I incorporate this into my competitive analysis projects?”. Having the upper hand in competitive intelligence will help your business succeed.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Crayon

SEPTEMBER 19, 2022

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Moreover, it’s always good to gain insight on how you can improve your website and patch up any holes it might have.

Analysis 325

Analysis Competitive Marketing Marketing 325

Crayon

JANUARY 7, 2021

Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. The following post was written by Richard Conn. Richard has written for sites such as Cincopa and Multibriefs.

Analysis 405

Analysis Competitive Globalization Marketing 405

ArchIntel

JANUARY 20, 2021

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

Benchmarking 145

Benchmarking Analysis Competitive Competitive Landscape 145

Crayon

AUGUST 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

Education 617

Education Brainstorming Analysis Marketing 617

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

Aqute Intelligence

JANUARY 23, 2024

Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. A critical part of competitive intelligence and analysis is a social media audit.

Competitive Intelligence 119

Competitive Intelligence Analysis Competitive Intelligence 119

Netbasequid

AUGUST 14, 2023

Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your competition operates and its performance. But first—why is it so important to perform competition analysis?

Analysis 52

Analysis Competitive Airline Competitor Analysis 52

Intelligence Node

JULY 20, 2023

Market Comparison Between Two Premier Retail Giants In the original report, Intelligence Node compared two of the largest departmental stores in the US- Macy’s & Kohl’s. The post An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness appeared first on Blog. Both these retailers have.

Retail 104

Retail Data Analysis Analysis Competitive 104

Aqute Intelligence

JUNE 23, 2023

No competitive intelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitive intelligence. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130